Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
Topic: LinkedIn
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
The future of law firm SEO depends on authority, not volume
Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.
Google expands Ads API testing tools in v24.1 release
Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Why your brand isn’t making the AI recommendation set
Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
The next era of link building is citation optimization
AI search can leave high-ranking brands out of buyer answers. Link builders need to optimize the sources that AI systems retrieve and cite.
Google Ads surfaces Tag Manager controls inside its interface
Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
How to build SEO agent skills that actually work
Most AI SEO “skills” are just prompts. Learn the system behind reliable agents: tools, memory, templates, and a built-in review layer.
Google Ads adds “Association” metric to Brand Lift Studies
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
From links to brand signals: The new SEO authority model
Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority.
Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
LinkedIn expands Event Ads beyond its own platform
LinkedIn's Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
Google Ads Demand Gen campaigns hit by review delays
Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.
Why GEO is a reputation problem
Most GEO tactics don’t move the needle. Learn how brand positioning, category alignment, and third-party signals shape AI visibility.
Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
Google Ads adds app consent diagnostics to improve privacy performance
Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
Google changes budget pacing rules for scheduled campaigns
Google will pace Google Ads campaigns toward full monthly budgets even with limited ad schedules, increasing spend on active days.
Want to increase visibility? Start by building trust
Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Lead generation: The evolution from spray-and-pray to precision targeting
New to lead generation? This guide explains what lead generation is, common methods, types of leads, and how businesses turn interest into sales.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
Google tests swipeable location carousel in search ads
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
Audit your agency: 6 questions to find a true growth partner
Most agencies sound the same. The real differences show up in how they optimize, measure, and scale. This is how to uncover them.
Meta simplifies Pixel setup with official Google Tag Manager template
Meta’s new Google Tag Manager template simplifies Pixel setup, making cross-platform tracking faster and more consistent for advertisers.
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
Google Ads lets marketers reuse AI text rules across campaigns
Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.