Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
Topic: Machine Translation
International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
The web is multilingual – so why does search still speak just a few languages?
Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change.
Reddit uses AI to translate millions of pages and Google’s OK with it
Google also removed the section in their help docs on using the robots.txt to block all automatically translated pages.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
SGE now in more countries, more languages with more features.
Google defines supported languages for translated search results
The languages include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
Google Search Console adds translated results search appearance filter
This lets you drill down to how searchers who get translated results interact with your content in Google Search.
Google adds documentation on translated search results and ad networks with Google Translate
Have you recently seen Google translate your snippets? Here is how to control it.
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google Now on Tap has added three new features for Android devices.
Google now shows automatic translation in search results for some words
Google will now translate your non-English words or short phrases to English without you asking, directly in the search results.
Microsoft Translator App Comes To iOS & Android With Wearable Support
Microsoft launches a new mobile app for real-time translation to compete with Google's Google Translate app.
Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature
The Google Instant Translation app gets a lot more powerful.
Google Translate App Gets Improved Picture & Conversational Translation
The new Google Translate app for iOS and Android brings real-time camera based translation and conversational translation to iOS.
Report: Google Translate To Provide Real-Time Translation Via App
Google Translate to soon offer real-time translation between two people, much like the Microsoft Skype translation demo we saw months ago.
Bing Rolls Out New Updates For Its iPhone App
Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. [blockquote cite=”Bing Search Blog”]With this release, we were able to take advantage of the extensibility possible in iOS8 making it easier to extend the reach […]
Google: We’re Working On Multiple Language Translation Detection
Jon Wiley, Principal Designer for Google Search, participated in a Reddit AMA (Ask Me Anything) discussion, where in one question, he was asked to share something cool he is working on. He shared that Google is working on a feature to listen to multiple languages at the same time and be able to process them […]
New Google Translation Tools: Edit Text, Change Language & Hear Translation Directly Within Search
Google has added new translation features, making it easy to edit translation search terms, change languages or hear the translations directly within search. Going off a tip from @WilliamHarvey, when searching the word “translate,” Google now delivers a quick search option for entering text or choosing the translation language via a dynamic knowledge graph box as […]
Microsoft Translation In Real-Time Over Skype
Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype. Imagine talking to someone over a video call, they spoke a completely different language than you did, but the technology did real time translation as you spoke. Microsoft has a beta they demonstrated last night at the conference. Gurdeep Pall, Corporate Vice President […]
Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use
Google has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use, but they say they are still committed to making the Web available to as many people, in as many languages, as possible. The translated foreign pages search […]
Bing Goes Star Trek With “Snapshot” Answers & Klingon Translation
Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock’s father] and at the top right section of the page, a “Snapshot Answer” will come back telling you it is Sarek. You can technically search for many […]
Year-End Review Of Your Multilingual Programs
Year-end is a good time to review your programs to get them ready for the next year. Typically, this time of year things slow down due to the holidays you might have some time to focus on the recommendations below. Year-end Recap It is critical that you develop a year-end recap and send it out […]
Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs
Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here. Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging […]
5 Ways To Improve Your International SEO Strategy
If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. The challenge internationally is […]
Google Translate For Android Literally Speaks More Languages, Through Conversation Mode
In January, Google Translate for Android gained “Conversation Mode,” a way to speak into your phone and have it speak back in a different language. Today, Google’s expanded the number of languages supported. Originally, the tool only supported English-to-Spanish translation (or vice versa). Now, Google says 14 languages in all are covered: Brazilian Portuguese, Czech, […]
Google Book Search Adds Contextual Search, Define & Translate
Now within Google eBooks you can search, define and translate words within the book using the click of your mouse. Using the Google eBooks Web Reader, which works in all modern browsers, you can highlight words with your mouse and select from a contextual menu to Define, Translate, Search Book, Search Google and Search Wikipedia. […]
Google Now Helps Your Content Rank In Any Language
Do you need to localize your website to reach local markets anymore? Maybe not since Google last week rolled our a feature to many markets globally, to automatically translate a keyword and search for results from webpages everywhere in every language? What does this mean about our future strategies? Do we need to have a fundamental re-think about international search?
Google To Gain Access To Over 1.5 Million European Patent Documents
Google Signs Pact With European Patent Office from the Wall Street Journal reports, Google has made a deal with the European Patent Office to gain access to over 1.5 million patent documents. The deal involves Google using their machine translation technology to help the European Patent Office translate the 38 member countries patents. The EPO […]
Google Translate Conversation Mode
The Google Operating System blog posted a demonstration by Google of a new Google Translate feature. The feature will be available on Android phones in the next few months and it is named Google Translate Conversations. The video demo below shows how one person is talking English to another person, who responds in German. The […]
Globalizing & Localizing E-Business: Five Steps To Multilingual SEO Success
Not so long ago, there were only a few companies out there that bothered to customize their websites for foreign markets. Those who chose to do so made minimal effort—they simply translated their English copy into the local language and started doing business. Their incentives to create more sophisticated, tailored offerings was minimal; with so […]
Google Goggles v1.1 Translates Menus, Books & More
The Google Mobile Blog announced a new version of Google Goggles now supports translating what it sees. You simply point the phone at the text you want translated, it could be a menu, sign, book or whatever and specify which text you want translated and snap the picture. Then Google will scan the words and […]
Elevating The Global Importance Of Content
Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few readers complaining that supposed global experts only talk about domains and hosting for international sites and not enough about content. Ok, fair criticism, that article was written […]
Google Building Instant Translator Companion
Google leaps language barrier with translator phone from The Times Online reports Google is working on a new tool that would bring instant translation to people. It appears that Google is a couple years away from this coming but they would build on their existing Google Translate and Google Voice features to create an instant […]