Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, […]
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and agencies who serve large clients of $1 […]
Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the “best practices” advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns. However […]
In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid Search report for the […]
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the 2012 holiday season should have a plan for […]
iSEM: Doing Mobile Search Ads Right Presentations from SMX Advanced, June 2012 Searches from smartphones (and tablets) represent an increasing percentage of overall query volume. In some categories that now exceeds 15 percent. Gone are the days when mobile could be considered “experimental.” However best practices have yet to emerge. What are successful bidding strategies […]
Introduction Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you are considering licensing an […]
I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s […]
Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come. SMX: All Search, All The Time SMX West […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil? I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory […]
Four reports released this month by paid search giants Efficient Frontier, IgnitionOne, Marin Software and Covario all pointed to an overwhelmingly successful fourth quarter in 2011 for major search advertisers in a number of verticals. Across the board, overall search spend increased, as advertisers on the whole enjoyed an increase in impressions and click-through rates, while achieving a lower […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two webcasts next week: “The Buyers’ Journey,” and “Content, Freshness and SEO for Large Sites” Search Marketing Now will host two webcasts next week. On Tuesday, January 17, Christine Crandell and […]
A couple of Q4 2011 reports released this week from Marin Software and IgnitionOne show, among other things, the dramatic growth of mobile paid search advertising. According to the IgnitionOne document, the “mobile [paid] search ad spend is up 269% YoY and impressions are up 317%.” IgnitionOne said that among its retail clients, “Mobile search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]
Successful Targeting Strategies For Facebook Ad Campaigns Presentations from SMX Social Media Marketing, December 2011 Not advertising on Facebook? You’re missing out on tons of potential traffic from the second largest internet website. Facebook’s advertising system offers an incredible array of ways to target people by interests and demographics. You can catch people early in […]
Facebook Ads, Meet Search Ads Presentations from SMX East – NYC, NY, September 2011 You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Larry Page: Google+ Now Has 40 Million Users As part of Google’s earnings announced today, CEO Larry Page announced that Google’s social network, Google+, now has 40 million members. That puts […]
Paid search advertising grew 24% in the third quarter of 2011 as compared to the year-ago period, according to a new report by interactive marketing agency Covario. A second report on the quarter conducted by Marin Software finds that click volume increased by 22% year-over-year while cost-per-click prices were lower, indicating marketers achieved increased efficiency. […]
Advanced PPC Analytics Presentations from SMX Advanced, June 2011 PC dashboards provide rich insight into how your campaigns are performing. But it’s possible to dive much deeper into the metrics that show how your campaigns are really doing, teasing actionable insights from data that can boost ROI and squeeze even more performance out of your […]
Search Engine Land’s SMX East search engine marketing conference is headed back to New York City from Sept. 13-15. We’ve got a great agenda. This is my semi-traditional preview for our readers of what we’ve got planned. You should go! Here’s why. Why Everyone Should Come! SMX East is one of the two large Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Comparing Facebook Like vs. Google +1 Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback […]
Researchers at Citibank talked to four large agencies doing a lot of SEM — Covario, Efficient Frontier, Marin Software and Position 2 — and what emerged was a picture of second quarter spending that looks weaker than once expected. And the full year, by most accounts, will be down from what most previously thought, if […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Boasts Of $64 Billion In Economic Impact In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including […]
Back in December 2010, I was relatively convinced that click prices were going to continue increasing in 2011, but Marin Software recently released a study of large scale paid search programs that suggests otherwise. The Paid Search Quarterly Benchmarking Report showed that although average cost per click (CPC) has increased since December 2010, it hasn’t […]
Facebook Ad Tactics for Search Marketers Presentations from SMX West, March 2011 Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 500 million unique users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let […]
Visual Analytics: Conversion Juice For The Whole Brain Presentations from SMX West, March 2011 SEOs are constantly pulling data from analytics programs, keyword research and ranking tools and other tools, but the sheer quantity of numbers can be a challenge to master. A new generation of data visualization tools distill data into images that reveal […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Instant Replay: Where To Find The Super Bowl Ads Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
Facebook Ad Tactics For Search Marketers Presentations from SMX East, October 2010 Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 500 million unique users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Yellow Pages Group Acquires Enquiro Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative. As explained in […]
A new study suggests that Google Instant Search has already had a positive impact on search advertising, benefiting advertisers through higher impressions and clicks, and adding to Google’s bottom line in the process. Marin Software, a company whose search marketing products are used to manage more than $1.3 billion in annual search spending, studied the […]
The Mad Scientists Of Paid Search Presentations from SMX Advanced Seattle, June 2010 It’s alive! Mwah ha ha ha! OK, our mad scientists on this panel are far less frightening that those scary ones from B-movies. These scientists have run various paid search experiments aimed at boosting performance of their campaigns. Come see and learn […]
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design […]
Search Marketing Now hosts two free webcasts this week, both at 1 PM Eastern. Tomorrow, Tuesday June 22, Vanessa Fox will deliver a presentation “SEO & Hosting Issues: What You Should Know.” She’ll explain what every serious SEO need to know about hosting—from understanding which database to use, to the impact of hosting issues on […]
Landing Pages & Multivariate Testing to Increase Conversions You say ta-may-toe, I say toh-mah-toh… It’s easy to assume that the landing page you (or your boss) likes the best is best. But research conclusively demonstrates this is a false and a profit-limiting assumption. In this session, we’ll look at what happens when you test alternative […]
Measuring How Search Ads Drive Offline Conversions ROBO – This Terminator-like acronym actually means "research online, buy offline." Despite the fact that well over 90% of all purchases are made at brick and mortar stores, a study by Yahoo and comScore found that consumers exposed to online retail marketing campaigns were more engaged and spent […]
Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other people […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are You Overwhelming Your Visitors? Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your […]