SearchCap: The Day In Search, May 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Boasts Of $64 Billion In Economic Impact In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Boasts Of $64 Billion In Economic Impact
In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]
- Bing Ups Ante In Social Search, Adds More Facebook “Likes” To Search Results
Bing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data. It isn’t news that Bing is […]
- Confessions Of A Yellow Pages User
Hi. My name is Andrew Shotland and I am a print yellow pages user. I know, I am one of those cutting edge online guys who makes his living off the “yellow pages are dead” thing. But, then, a main water pipe to the house started to leak and flooded my lawn. I ran to […]
- Hot At Sphinn: Outing SEO Companies, Affiliate Marketing Explained & More
Outing other SEO companies and consultants seems to be all the rage these days, particularly in the mass media where several major publications have reported on large companies that have violated Google’s guidelines. But this has been going on for years inside the SEO/SEM industry, and it was the hot topic last week on our […]
- Google News Adds Expandable Clusters, Story Labels, & More To Home Page
Google announced some new features that are being rolled out to Google News users. The features include expandable and collapsable news clusters, story labels displaying diversity information, more multiple media content, more personalized news stories and changing the default view from a two column view to a one column view. I personally do not see […]
- Keeping Pace As Competition In Paid Search Heats Up
Back in December 2010, I was relatively convinced that click prices were going to continue increasing in 2011, but Marin Software recently released a study of large scale paid search programs that suggests otherwise. The Paid Search Quarterly Benchmarking Report showed that although average cost per click (CPC) has increased since December 2010, it hasn’t […]
- Do Mobile Blog Templates Have Enough Substance For SEO?
As more online activity shifts to mobile devices, bloggers are becoming aware of the benefits of having mobile versions of their websites. As luck would have it, the developers of major blogging platforms recognized this, and stepped-in to provide default solutions for those wanting to serve-up content to a mobile audience without a lot of […]
- How To Take Advantage Of New Trends In Mobile Advertising
Until recently, the mobile space was associated with people seeking low consideration or immediate gratification products and services like movies, restaurants, ring tones, apps, etc. A recent survey by Ipsos OTX MediaCT (commissioned by Google) revealed that smartphone usage has changed. In this article, I’ll cover several recent trends highlighted in the report and discuss the […]
- In Europe Google Discovers All Politics Is Local Too
The NY Times reports on Google’s charm (and spending) offensive in Europe to try seem less like an American intruder and more like a Europe-friendly purveyor of internet search and other services. Against the backdrop of an European Commission antitrust investigation and criticism from public officials and cultural figures alike, Google has been trying to […]
- Sessions, Networking and More – Register for an Expo+ Pass at SMX Advanced Seattle
Meet over 30 leading solution providers. Attend 3 sessions on emerging search engine marketing topics. Connect with your next client, employer, vendor or mentor at 3 networking events. All for the price of… free. Search Marketing Expo – SMX Advanced hits the Bell Harbor Conference Center in Seattle June 7-8. Be part of this exclusive […]
- Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases
Tired of seeing blogs or press releases in your Google News homepage? Google’s got a cure for that, new settings that allow you to see fewer results from these sources, or none at all. That may cause some “blogs” to consider asking Google to reclassify them as news sources. You’ll find the new options on […]
- Bing Maps To Be Powered (Replaced) By Nokia?
I had a chance lunch with a person with close connections to Nokia about a week ago. Naturally we began talking about the outlook for the Microsoft-Nokia Windows Phone deal. He was hopeful but mindful of the risks for both companies. Our conversation eventually turned to a discussion of Nokia’s mapping division Navteq and what […]
Search News From Around The Web:
Applications & Portal Features
- Google Secures .ME Domain for Revolutionary Web Project, Business Wire
- California Bill To Give Parents Access To Kids’ Facebook Pages, TechCrunch
- Facebook Meeting With Banks for IPO, Other Services, CNBC
- Google Plans to Sell $3 Billion of Bonds in Its Debut Three-Part Offering, Bloomberg
- Rumor: Microsoft to buy Nokia’s handset unit, intomobile.com
- Yahoo faces tough ride to iron out differences with Alibaba, Reuters
- Yahoo’s Balogh Resurfaces At StumbleUpon, paidContent.org
Local, Maps & Mobile
- Google Map Maker event at University of Chicago, Map Your World Community
- Google Map Maker on Campus, Google LatLong
- Compelling content the key to every link building campaign, Vertical Measures
- Link Building in a Panda’s World, blueglass.com
- Online Sentiment and Link Building, Search Engine Journal
- What Makes an Effective Link Builder, SEOmoz
Paid Search & Contextual
- New Improvements to the adCenter API: Budget Options and AdIntelligence API Access, adCenter API Blog for Developers
- Tell us about your experience with our customized suggestions, Inside AdSense
- Spotted in the Wild: Google Up/Down SERP Arrows, localseoguide.com
- What do you think about Blekko?, YouTube
- When All Else Fails, Journalism Blames … SEO?, pointtopoint.com
SEO & SEM
- Competitive Analysis in Under 60 Seconds Using Google Docs, SEOmoz
- Does Link Prominence On A Page Impact SEO?, Search Engine People
- Robots.txt – blocking the right things, Vertical Leap Blog
- SEO & Website Redesign: Relaunching Without Losing Sleep, Search Engine Watch
- SEO copywriting overwhelm? What to focus on first, SEO Copywriting
- SEO Hackers Next Target? Canonical Tags, Search Engine Roundtable
- The 3 Key Elements To A Successful SEO Campaign, SEO.com
- New Stanford computing lab imagines the mobile-social future, news.stanford.edu
- Facebook absolved for exposing user info to advertisers, The Register
- New York City Boosts Its Use of Twitter, Facebook, Tumblr and Foursquare, Wall Street Journal
- Twitter ‘vital’ link to patients, say doctors in Japan, BBC News
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Bing Ups Ante In Social Search, Re-Ranking SERPs With “Likes” – Bing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data.
- Who Is Running Your Social Media Campaign? 5 Top Qualities Your Social Media Manager Should Have! – Your business deserves the right person to effectively manage your online presence. Here are 5 qualities your social media community manager should have.
- The Myth of ‘Professional’ Twitter Accounts – Great advice on "keepin' it real" when leveraging social network profiles for a business (large or small).
- Link Building in a Panda’s World – Today, people are quickly becoming aware that older SEO tactics for link building are not only less effective but many are actually harmful. Link building is always going to be an evolving, shifting and developing art form. It is important to grow & adapt with the most recent patterns and that is what BlueGlass aims to do everyday.
- Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases – Tired of seeing blogs or press releases in your Google News homepage? Google’s got a cure for that, new settings that allow you to see fewer results from these sources, or none at all. That may cause some “blogs” to consider asking Google to reclassify them as news sources.
- 5 successful Twitter marketing campaigns you should know about – Five awesome examples of how brands use Twitter in order to engage with their followers in new and unique ways.
- The value of the anonymous stranger – In the 15 or so years I’ve used the Internet, it turns out these nameless and faceless people who roam the Internet aren’t all that bad after all. In fact, they’ve provided me with a lot more help than harm.
- How journalists can make use of Facebook Pages – The Facebook News Feed is essentially a social newspaper. With it, you’re able to read and discover news shared by your friends, journalists, and media organizations you like. The personalized news stream includes everything from news about your friends’ lives to their reactions to a news article. It’s not only what is being shared, but who is sharing it that’s important.
- How Affiliate Marketing Works – A Step by Step Visual [INFOGRAPHIC] – A clear, step by step Infographic of how basic affiliate marketing works
- How Google Spies on Your Gmail Account (And How To Stop It) – Google is quietly mining your Gmail contacts database to figure out which competing social networks you belong to. When it discovers one, it "suggests" that you vacuum the outside account into your Google account so that Google can exploit the data within its own services.
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