SearchCap: The Day In Search, March 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Says Panda 3.4 Is ‘Rolling Out Now’
Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH — A Googler (@google) March 23, 2012 As the […]
- Rumor: Apple To Add Baidu To iPhone Search Options
There are reports coming out of China that Apple will add Baidu as a default search option on iOS. The angle some are taking argues this is further evidence of Apple’s efforts to marginalize Google on iOS. However a better explanation is that it’s a rational move to offer access to China’s largest search engine. […]
- Japanese Court Asks Google To Shut Down Google Instant’s Autocomplete
The Japan Times reports Google has been asked to turn off the auto-complete feature in Japan after being sued by a man for the auto-complete suggestions. The man’s case was adjudicated on March 19th. The man said he found out he lost his job several years ago and was rejected for new jobs due to […]
- Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several?
The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com. BuildMyRank.com confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of BuildMyRank.com has decided to immediately shut […]
- UBL And Yext Join Forces To Offer More Complete Local Data Syndication
Several years ago Universal Business Listing sought to become the “one stop shop” for local business listings syndication. The dream was that small businesses and their surrogates could sign up in one place online and ensure their data were in all the right places across the internet. While that has not fully come to pass, […]
- Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s […]
- 24 Ways To Make Life Hard For Your SEO Team
While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private. There is a lot of bad information and misperceptions that are presented as SEO wisdom online. The algorithms search engines use are frequently changing. As […]
- Building Mobile Landing Pages That Succeed In Mobile Search
Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far […]
- Are Yellow Pages Toast? Four Years Later We Review Ad Value
In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a valid prediction, and also reflect […]
- 4 Pieces Of PPC Conventional Wisdom You Should Possibly Ignore
Best practices are called such because in most cases they work. In the PPC world, they are a set of processes or layouts for which conventional wisdom has concluded they are the best method for creating or managing accounts and landing pages. Conventional wisdom is an idea that is widely accepted because it is usually […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- FTC Issues Final Report On Online Privacy Recommendations
- Microsoft, Nokia Invest $24M In App Development To Help Close The Windows Phone App-Gap
- Self-Serve Twitter Ads Open Up To Select SMB American Express Cardholders
- 21 Unexpected Ways Brands Can Use Pinterest
- Pinterest TOS Changes Remove Their Right To Sell Content, Hint At API & Private Pinboards
- Instagram For Android: Now Accepting Sign-Ups
Search News From Around The Web:
Applications & Portal Features
- Make Calls from Within Google+ Hangouts, thenextweb.com
Business Issues
- Company Mascots, Characters Head to Twitter, Facebook, Wall Street Journal
- Facebook Decorates Its Roof With A 42-Foot Wide QR Code, TechCrunch
- Three New Independent Directors Appointed to Yahoo! Board, Yahoo Press Releases
- Facebook files motion to dismiss Paul Ceglia lawsuit, ZDNet
- Facebook Releases Emails From Zuckerberg’s Harvard Days, Wall Street Journal
- Measuring to improve: comprehensive, real-world data center efficiency numbers, Official Google Blog
- Stopping Bullying with Bing, Bing Search Blog
- Twitter chat with Bing’s Staffing team and get real time answers on jobs, the Bing culture, and tips on how to interview!, Bing Jobs blog
- Yandex Internet Search Share Steady, Google Gains: Liveinternet, Bloomberg
Local, Maps & Mobile
- Google charts a careful course through Asia’s maps, Reuters
- Why You May Need To Hide Your Google Places Address ASAP, SEOmoz
- Microsoft and Nokia Invest $24 Million in Finnish AppCampus Program, thenextweb.com
Link Building
Paid Search & Contextual
- Announcing our upcoming North America AdSense in Your City events, Inside AdSense
- Google Testing AdSense Phone Support, Search Engine Roundtable
- UK mobile paid search clicks increase 180% in 2011, econsultancy.com
Searching
- Google Single Domain Results Gone Wrong, www.blindfiveyearold.com
SEO & SEM
- Does Bing like SEO? You bet your ahrefs we do…, Bing Webmaster Center blog
- 7 ways to Increase Sales by creating Trust, Yoast
- Bing / Yahoo Search Update – March 2012, Search Engine Roundtable
- Does Google Index My # Anchor Links?, Search Engine People
- Don’t block Googlebot from crawling JavaScript and CSS, YouTube
- How to Increase Conversions Via Keyword Research : 5 Tips, Search Engine People
- How to Optimize Your Business For Local Search and Social Marketing, quicksprout.com
- How to write high-ranking copy for your one-page site, SEO Copywriting
- Most Important SEO Patents Part 10: Just the Beginning, SEO By The Sea
- The big lie of AdWords average position, econsultancy.com
- Zenya Introduces Keyword Repository Categorized by Searcher Intent, Search Engine Watch
Video, Music & Image Search
- Is Apple planning its own mobile voice service?, gigaom.com
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