Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Topic: Meta
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Why marketing mix modeling is still hard to get right
Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and human expertise.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
How to measure paid social’s impact on paid search performance
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
Shopify launches AI-powered marketing automation tool
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
Why some channels reward breadth and others require commitment
Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.
Google Ads automatically enrolls advertisers in conversion-based customer lists
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Laura I. Abreu talks about a client experience that made her quit Google Ads
Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
7 AI search shifts you can’t afford to ignore
Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.
Google Ads to automatically classify conversion-based customer lists
Advertisers are now required to give Google's automated systems clearer signals about where audiences sit in the customer journey.
Meta launches AI Mode in Facebook search to answer questions
Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.
Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Google expands Data Manager API with GMP event ingestion
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
How to structure paid social creative testing for better performance
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
OpenAI confirms conversion-focused ads are coming to ChatGPT
The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Why Google Ads, GA4 and CRM numbers never match
Attribution models, reporting windows, and customer journeys all create measurement gaps between ad platforms, analytics tools, and CRMs.
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Why Facebook account lockouts are rising and what’s driving them
AI moderation, stricter security signals, and platform scale are increasing false positives — often without meaningful human review.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Why ugly ads outperform polished creative and how to test them
Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking performance.
Meta is on track to overtake Google in global ad revenue for the first time
Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.
LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.