A dark landing page won our A/B test – here’s why best practices got it wrong
Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.
Topic: Meta
Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.
How Pinterest’s ad formats work and when to use each one
Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.
What is AI, actually, and how is it affecting SEO?
Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.
How to use proxy metrics to speed up optimization in complex B2B journeys
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.
Reddit Traffic Finder: Subreddit finder and traffic analysis tool
Find Reddit posts ranking on Google and the communities your audience trusts. Get traffic insights, timing data, and ready to use post suggestions for free.
Cloudflare: 416 billion AI bot requests blocked since July
Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
Google’s proposed ad tech fixes face EU scrutiny
Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.
Meta: Native Reels ads can lift purchase intent 5.3x
Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.
How to plan and manage paid media budgets in an AI-driven world
Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.
Why PPC tests in 2026 call for nuance, not winners
Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
New web standards could redefine how AI models use your content
A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.
6 overlooked ways to repurpose content and unlock new organic growth
Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.
The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
Google Ads experiment taps social creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
Offline SEO: How to build authority beyond the digital space
Local SEO goes beyond your website. Learn how offline signals—reviews, citations, community presence, and word of mouth—boost visibility in search.
Google officially shuts down Privacy Sandbox
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
Why incrementality is the only metric that proves marketing’s real impact
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
Ayisha Yousef talks turning Black Friday fails into lessons
Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
Google Analytics adds cost data imports for Meta and TikTok ads
Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.
Apple Ads: What you need to know in 2026
Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.
Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’
OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business.
How to get smarter with AI in PPC
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
Meta cuts political ads across the EU
Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
Meta unveils Business AI and new generative tools
Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.
Meta: AI interactions will shape content and ad recommendations
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
Meta to launch no-ads subscriptions in the UK
Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.