Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
Topic: Microsoft Windows
Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
"It felt like the right time to freshen things up," says Microsoft spokesperson.
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Santa Claus is coming to town! Here's how to keep track of his approach via the web, smartphone, or even by making a voice call.
Microsoft Silences “Hey Cortana” In US Version Of Android App
An update to Microsoft’s Cortana app for Android removes the “Hey Cortana” hands-free activation feature. Updated December 20, the new version of the app lists three “what’s new” features: Improved app stability. Enhanced call and text features. Removed “Hey Cortana” feature for US market. “Hey Cortana” was reportedly removed because the feature disrupted use of […]
SearchCap: Cortana For iOS & Android, Google AdWords Reports & AMP Ranking Boost
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Taking Sign-Ups For AdWords iOS App Beta Dec 9, 2015 by Ginny Marvin Advertisers can apply now to start testing the iOS version of Google’s AdWords app. Google “Play […]
Microsoft’s Cortana Digital Assistant Comes To iOS & Android
On non-Windows devices, Cortana is more limited in functionality and predictions.
NORAD Santa Tracker Starts Its Countdown
Celebrating its 60th anniversary, this year's NORAD Santa Tracker program includes a website with holiday-themed games, movies and music.
Europe Turns Antitrust Attention To Google Maps For Android
The antitrust investigation (or enforcement action) against Google in Europe is currently focused on shopping search. There’s an earlier stage, but parallel investigation of Android is now taking off. Comments from regulators and European politicians suggest there’s a potentially long road ahead for Google and many investigations to come. Indeed, a more formal local search […]
How Google Now, Siri & Cortana Predict What You Want
It's like magic when your digital assistant has an answer before you think to search. Here's how they understand your needs.
Microsoft Makes It Harder To Break Up With Bing In Windows 10, Critics Cry Foul
Windows 10 (so far) is a hit for Microsoft. It has been well reviewed, it’s free, and it already has millions of downloads. It also makes IE successor Edge the browser default and makes it harder to switch away from Bing as your default search engine. There are roughly 1.5 billion Windows PC users around […]
Bing Ads Editor Update Now Available: App Extensions, Paste Special And More
Version 10.8 also includes more options for downloading statistics and setting bids.
Bing Integrates “How Old?” Robot Feature Into Image Search
Bing Image Search experiments with guessing at the age of the people in their image search results. Give it a try at How-Old.net or on Bing Image Search.
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company's foray into native advertising will harness intent signals from Bing Ads.
SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pigeon Update Rolls Out To UK, Canada & Australia Google’s new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and […]
Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So
Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest of the business. Needless to say, if this were to come to pass it […]
App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action to download the app, as opposed to a click-to-download […]
Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi, Corporate VP, Advertiser and Publisher Solutions […]
Cortana Coming To Windows 9, Will It Replace Bing?
Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana. A range of sites are repeating some early evidence found by a German site, and also a discussion on Neowin, that assert Cortana will be a central feature […]
Expert Insights On The Future Of SEO, Part 1
Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
Bing Quietly Rolls Out App Linking, Connecting Search Results To App
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offered Bing App Linking since at least March 2014 but no one has really noticed. App Linking works in a similar way to Google App Indexing but specifically […]
Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
“As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are set,” he added. Recapping the successes of this past year […]
SEO Smackdown: Download Time – Machine Speed Vs. Human Speed
Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?
Google Now Comes To Chrome For Desktops & Laptops
Google’s amazing predictive search tool, Google Now, is finally being made available to people on desktop and laptop computers using the regular release of its Chrome browser. Until now, it had only been available through mobile devices or to those using beta versions of Chrome. Google shared the news via its Google Chrome account on […]
Bing Adds Three New Apps For Windows Phones: Travel, Food & Drink and Health & Fitness
Bing announced they have added three new Bing apps for the Windows Phone and refreshed several of their other apps. The new apps are Travel, Food & Drink and Health & Fitness. Bing Travel App The Bing Travel App helps you discover places to visit by providing destination guides, rich photos, expert reviews and more. […]
Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users
The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently logged-in to Chrome. According to the “Google Operating […]
Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […]
Following Android Refresh, Bing Intros New iPad Experience
Last week, Bing refreshed its Android app. Today, Bing announced an upgrade of its app for the iPad. The primary driver of the redesign was iOS 7 and the aesthetics of the new Bing app are intended to match the new Apple OS. One of the most promoted new features, as on the Android app, […]
Potential Microsoft CEO Elop Would Consider Selling Bing
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
Microsoft Shows Off Coming Improvements To Bing App’s Voice Search
Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones. The demo, reported by MSFTKitchen, shows a substantially faster and more accurate voice search experience that also performs better in noisy situations. In the demo, Bing’s new voice search system appears to […]
Google, Mobile Search And The Paradox Of Competition
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies […]
SearchCap: The Day In Search, December 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app […]
Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones
One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app selection of Android or iOS. Microsoft says however that Windows Phones currently have access to 120,000 apps. Nokia adds,”Of the top 50 apps available for iPhone and Android, 46 of them are available” on the Windows […]
Microsoft Hires Hillary Clinton’s Former Campaign Chief Mark Penn For Bing Strategy Role
By all accounts Microsoft is struggling. It’s true that Bing is growing, but only slightly, while partner Yahoo continues to lose search share (to Bing) keeping the “Search Alliance” in the doldrums. Microsoft also recently took $6+ billion write-down on its 2007 aQuantive acquisition, resulting in a loss for its most recent fiscal quarter. Its […]
Bing’s Visual Search Is Gone (Has Been For A While, Actually)
The fact that almost no one noticed might be one reason why Bing has dropped its Visual Search feature … something that apparently happened months ago. To be clear, this isn’t traditional image search that we’re talking about; that’s still available at bing.com/images. We’re talking about the “Visual Search” tool/interface that Bing launched in 2009 […]
adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in, it offers powerful API-based access to data, right in the familiar Excel environment. […]
More (Local) Searches Coming From iOS Than Android — Study
Ad network Chitika, which regularly publishes findings from activity on its network, has released some data that show owners of iPhones and iPads search more than Android owners. This is a bit counter-intuitive and unexpected, given how prominent search and the search box are on the homescreen of most Android handsets and how deeply integrated […]