The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
Topic: Mike Grehan
The origins of SEO and what they mean for GEO and AIO
The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
Use of AI for SEO and content to grow 5x this year
Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
Grehan also settles the long-running dispute over who coined the term search engine optimization.
SEMPO announces new board of directors for 2018-2020
Here are the 15 new members of the board of directors for the search marketing organization.
SEMPO announces its newly elected Board of Directors & Officers
Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association's board.
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]
Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]
SearchCap: The Day In Search, August 15, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It Has A Million Public Transit Schedules, Adds Transit Features In Android Maps Google Maps (and related data) continues to be strategic for the company. On Android Google Maps […]
Search Convergence In SF: Matt Cutts, Danny Sullivan, Mike Grehan & Brett Tabke
It might be more than foggy in San Francisco this morning, as Brett Tabke of webmasterworld.com said after I took this picture, “that was a twilight zone moment for me”. It must have been interesting feeling for him then about 10 minutes later when Mike Grehan invited him and Danny Sullivan on stage to have […]
SEMPO Announces 2012 Board Of Directors Nominees
SEMPO, the Search Engine Marketing Profession Organization, has posted their 2012 nominees for the Board of Directors. There are currently 38 nominees for the 2012- 2014 Board, with a total of 13 seats to fill. SEMPO members can vote electronically between February 14 through February 22, 2012. Votes must be submitted by Wednesday, February 22 […]
SearchCap: The Day In Search, January 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, June 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
More Rounds In The “Is SEO Overrated” Debate
The "Is SEO Overrated Or Rocket Science" debate continues. Sigh. OK, I give up. I guess we have to have this every two or three years. All the arguments I’m reading, I’ve read (or made before). But maybe that’s healthy in an industry where you always have new people coming in. I’ll give you the […]
Open Letter To Wikipedia Editors: Yes, Matt Cutts Is Notable
Dear Wikipedia Editors: I came back from vacation today to discover that in (some of) your infinite crowd wisdom, apparently the page at Wikipedia about Google’s Matt Cutts might get deleted. Wow. It’s inept things like this that can instantly reduce any respect I have for Wikipedia that builds up over time.