Picture this: You’ve spent two months creating a website for your small business. You’ve poured yourself into it. The web site is a thing of beauty, and it showcases your work very effectively. But no one can find it. Six months go by, and you’re not getting any traffic from search engines. You type your […]
Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Many in the search industry expect online advertising to take a smaller hit (if any) from the struggling economy than other types of advertising. But that view isn’t shared by all. According to AdAge today, some analysts think online advertising is as vulnerable as other sectors:
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]
Extending a partnership that dates back to 2006, Facebook today added Microsoft’s Live Search to its offerings, giving users in the U.S. a way to search the web without leaving Facebook.com. An announcement on the Live Search Blog also says Microsoft adCenter will display paid search ads next to those web search results. Microsoft has […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
One of the most frequently asked questions we get while speaking on social media marketing at conferences is “How can something boring be successful in social media?” Well, there is really no product, service, or topic that cannot be successful in social media marketing if you are willing to be creative. To prove the point […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
When Microsoft made its investment in Facebook I always had thought that Live Search would come to the site, together with search monetization. Later it appeared that search wasn’t part of the deal. Facebook’s competitors all have web search, including Google’s much publicized deal with MySpace. Well today Microsoft announced that Live Search will be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Ask announced that Photobucket has put its search box on the site. Photobucket is owned by MySpace parent News Corp., which has a search deal with Google. The Ask deal with Photobucket includes sponsored listings and other ads. Previously, web search on Photobucket was provided by Google.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]
Yesterday, after Microsoft announced it was buying semantic (or “natural language”) search engine Powerset, reporters asked the question: was this deal motivated by Redmond’s failed run at Yahoo? The two deals are and aren’t related. If the Yahoo acquisition had happened Powerset might not have, but Microsoft didn’t buy Powerset because it failed to buy […]
According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. The average viewer watched nearly three hours of video online. These statistics make video an attractive means for advertisers to reach their audience, and in turn, a potential windfall for online video hosts such as YouTube and Google. So far, however, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that can be global in reach. The nature of that conversation has changed from the days of mass media to now, and success in business on the Web may rely more […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Contrary to some earlier reports, Google’s new Friend Connect, launching today, is not focused on data portability or a direct answer to MySpace “Data Availability” or the new Facebook Connect. While there’s a data portability dimension, it’s focused on the flip side of the equation: site owners who want to make their sites more “social.” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
At one point or another, most of the big online media companies have talked about buying Facebook. Yahoo is rumored to have made an early offer of almost $1 billion for the company, which was (obviously) turned down. But as the MicroHoo discussions appeared to be deteriorating, Microsoft apparently made some formal inquiries about Facebook’s […]
Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a Live Search box on the […]
If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed Microsoft’s chance to get there. Despite what I’m about […]
CNBC news anchor Maria Bartiromo interviewed Google CEO Eric Schmidt on Tuesday and discussed a wide range of topics, from MicroHoo to advertising on YouTube, mobile, and Googlephobia. There are no real surprises and nothing especially new (other than the statement about new ad products for YouTube this year). However, it you have time it […]
A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those and some other papers that may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter" summary for some of the interesting […]
Since Microsoft offered to buy Yahoo! for $44.6 billion, interesting times have been ours to enjoy here in the land of the search engines. On April 5 2008, Steve Ballmer stepped up the game by giving Yahoo! 3 weeks to make a decision on the 44.6 billion dollar offer or they’ll bypass the board and […]
In the last column, I introduced British evolutionary psychologist Robin Dunbar’s theory that we have cognitive limits to the number of social relationships we can maintain, and the importance of social grooming in all primates, including humans. Just as a quick recap, based on the relative size of our neocortex, Dunbar calculated that the upper […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Just in case you hadn’t gotten enough news and speculation about the various potential deals surrounding MicroHoo, AOL, and News Corp. there are a flurry of articles (as one might expect) today about all this. The most interesting is probably the one in the Wall Street Journal that interviews ad executives about their thoughts regarding […]
If MicroHoo were a movie we might be in Act III, moving quickly toward an exciting climax. It’s a good movie so far because there are equally matched antagonists, unpredictable twists, a concrete deadline, and an uncertain outcome. Indeed, that outcome seems to grow increasingly uncertain amid a surreal shifting of alliances. For example, News […]