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SearchCap: The Day In Search, October 13, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Demographic Targeting to Reach Your Customers in New WaysDemographic targeting has long lived within the realm of CPM and banner buys. However, AdWords is becoming much more sophisticated in the […]

Barry Schwartz on October 13, 2008 at 4:34 pm | Reading time: 6 minutes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Use Demographic Targeting to Reach Your Customers in New Ways
Demographic targeting has long lived within the realm of CPM and banner buys. However, AdWords is becoming much more sophisticated in the ways that you can use demographics within your AdWords campaign. Below are a list of resources for using Demographic Information within AdWords. Find out how various demographics perform for Your account The first step in […]
SearchBiz: Online Ads & The Economy; Yandex Postpones IPO; Google Apps In DC & Vulnerabilities; MySpace Offers Self-Serve Ads
Many in the search industry expect online advertising to take a smaller hit (if any) from the struggling economy than other types of advertising. But that view isn’t shared by all. According to AdAge today, some analysts think online advertising is as vulnerable as other sectors: “Failed banks … job losses and lower consumer confidence now […]
Google Logo Celebrates Paddington Bear’s 50th Birthday
Google has a special logo up on their home page to celebrate Paddington Bear’s 50th birthday. Here is a screen capture of the special logo: I noted at the Search Engine Roundtable that today is also Columbus Day, and Google does not have a logo for the day. At least three people asked […]
Google Loses Copyright Cases Over Thumbnail Images In Germany
Bloomberg reports that Google has lost two related copyright cases in German courts. Both involved display of thumbnails in image search results. Google can appeal the rulings. According to Bloomberg, the German court in one of the cases found that copyright law had been violated because Google displayed images without permission of the copyright holder. […]
Google Now Working With Click Forensics
Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud. Specifically, Google said they would now accept click fraud submissions through the product, FACTr. FACTr is a product Click Forensics created with the help […]
Yahoo Improves Content Match Targeting
The Yahoo Search Marketing Blog announced they have improved the targeting and relevancy of their content match product. The improvements will lead to a higher click through rate on ads and higher satisfaction. The specific improvement is that they now not only target the ads based on the content of the page, but also based […]
Google’s iPhone Ad Units, G1 Pre-Sells 1.5 Million?
On Friday, AdWeek reported that Google was creating and testing specialized ad units for full HTML mobile browsers, such as Safari on the iPhone. The idea is that the iPhone’s Safari browser (or Android, Skyfire, Opera) would be detected and alternative ads, and landing pages or iPhone optimized sites, would be substituted for conventional mobile […]
YouTube Gets Full-Length TV Shows, Click-To-Buy Options
YouTube has experimented with long-form content in the past. However, the site is now rolling out full-length episodes of vintage TV shows like Star Trek, MacGyver, and the not-so-vintage Beverly Hills 90210. Users can also watch these in the recently introduced “theater view,” featuring an expanded player that looks similar to the Hulu player. We can […]
Find Cheap Gas Prices With New Yahoo Shortcut
Looking for cheap gas? Sure, the price has been falling, but drivers are still looking to save. Enter Yahoo, which has rolled out a new shortcut that maps gas stations and gas prices directly within in the search results page. Just use the words “gas prices” or “cheap gas” followed by a ZIP […]