SearchCap: The Day In Search, June 13, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  More Than 40 Speakers Will Present On Local Search And Mobile Marketing At SMX Local & Mobile
  Speakers for this year’s Search Marketing Expo – SMX Local & Mobile are now posted. In all, more than 40 thought leaders and internet marketing pioneers will be presenting at the event, which will be held July 24-25 in San Francisco. Register by next Friday, June 20, and get an…
• 
  Search in Pictures: I Hate Kate at Yahoo, Google Taipei Office & Google Logo in Circles & Lines
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
• 
  For Google, Add .0 To .EXE As File Extensions To Avoid
  SEOMoz discovered that ending your URLs with a .0 will prevent your pages from being found in the Google index. That means, we need to add the .0 to the list of file extensions you should avoid using. Remember Stephen Spencer’s News.com article, which said “according to Matt, the file…
• 
  Travel Search Engine Kayak Brings Search And Display Together With New Ad Units
  Yesterday travel search engine Kayak announced that it had built a display ad platform to leverage search queries and serve more relevant graphical ads across its network. These display units will potentially replace the text ads currently shown on search results and other pages on Kayak.com and its affiliate sites….
• 
  Google Makes “Related Searches” Fresher
  Google announced that the related search feature is now fresher then ever. What that means is when you search on certain queries, Google may show you a line just above the search results with related search queries. Those related search queries are fresher, in the sense that they now should…
• 
  Human Hardware: Risk vs Reward, Expressed through Search
  We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to…
• 
  As Expected, Yahoo Announces “10 Year” Google Paid Search Deal
  This afternoon Yahoo confirmed that it had entered into a paid search deal with Google. That deal is described by Yahoo in its press release and by Google in a related blog post. Google takes pains in the post to insulate the deal against anti-trust claims….

Search News From Around The Web:

Applications & Portal Features

• Google Docs and Craigslist, a perfect match, Official Google Docs Blog
• Google Reader for iPhone Makes it Harder To Get to Original Entry, Barry Schwartz
• omg! It’s been a year?, Yodel Anecdotal
• Upload your PDFs!, Official Google Docs Blog

Business Issues

• China’s 5fad.com files US copyright infringement lawsuit against Baidu.com, Forbes
• Did Lycos Dump Ask.com for Yahoo?, Web Ad.vantage
• Jeff Bell, Global Marketing Leader, Leaves Microsoft, Ad Age
• Google’s $83 Million Escape Clause: SEC Filing Spells Out Details Of Yahoo-Google Deal, TechCrunch
• Google’s Yahoo Rebound Play, BusinessWeek
• Google-Yahoo: Senate Antitrust’s First Reaction: Plan To Investigate Closely, paidContent.org
• Massive Destruction Of Shareholder Value, Employee Morale and Internet Balance Of Power, TechCrunch
• Yahoo, Google, Microsoft: The Morning After, Barron’s

Local, Maps & Mobile

• Mobile search access gets faster; iGoogle gets easier to use, Official Google Mobile Blog
• Local Mobile Search News, Screenwerk

Paid Search & Contextual

• Google AdWords Price Fixing, SEO Book
• Can You Retrieve Deleted Keywords Using the Google AdWords API?, Search Engine Roundtable
• Final Notice: Update Your AdSense Account to a Google Account Login, Search Engine Roundtable
• Google To Power Many of Yahoo Search Ads: Good for Advertiser , Search Engine Roundtable
• V5.1 Ad Group Targeting Sample in PHP – adCenter API, adcentercommunity.com

Searching

• Great questions, great answers, and introducing Katarina-QnA, Live QnA
• Live Search cashback now live on eBay, Live Search
• Enhanced Mahalo results in Yahoo thanks to Search Monkey, Jason Calacanis
• How Google Universal Search and Blended Results May Work, SEO By The Sea

SEM Industry

• BlackHat SEO: Is it really pure evil?, Search Engine Journal
• Ethics: Where do they come into play in SEO?, Search Marketing Sage

SEO & SEM

• Importance of Diversity in SEO, Web Optimist
• PDF Documents May Impact How Google Defines Your Site’s Language, Search Engine Roundtable
• What Is Google’s Trust Algorithm in Search?, Search Engine Roundtable
• Whiteboard Friday – Give It Up!, SEOmoz

Social Media

• Testing Google Friend Connect, 1, 2, 3!, Go2Web2.0
• Facebook No Longer The Second Largest Social Network, TechCrunch
• LinkedIn Could Replace Outlook and SalesForce, Read/Write Web
• MySpace to release major site redesign, Webware
• Social Networking: Taking Off or Taking a Dive?, Read/Write Web
• TwitterCounter chicklet!, Yoast

Other Items

• Google Users Big Spenders Online – Update, Hitwise Intelligence
• Yahoo: Yahoo intern shows why Google is more fun than Yahoo, Valleywag

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• An SEO's Introduction and Tutorial to Google Webmaster Tools
• Digg Error – Promoting Illegal Porn
• Google Updates List Of Third-Party Ad Providers
• Whiteboard Interview w/ Brent Csutoras [Shut The #&@$ Up!!]
• Reasons To Not Blog Using Blogger or Blogspot
• Don't End Your URLs in .0 – If You Do Google Won't Index Them
• How to Turn the Coveted SEM Triple Play – The Little Known Integrated Approach to Success
• Researching for Linkbait Pieces
• Am I an Advanced SEO?
• How to Deal with Google Personalised Results and the Effects
• How to Hire a Web Metrics Analyst (or Drive One Crazy)
• What The SEO World Needs is a Little Less Talk and a Lot More Action
• When the Web is a Small Business’s Enemy, pt. III
• Get Your Headline Mojo Moving: 52 Idea Starters
• 6 Educated Theories Behind Google SiteLinks

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.