SearchCap: The Day In Search, April 17, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Beats Forecasts With 30% Increase In ProfitGoogle has done it again, they announced impressive earnings, beating forecasts and showing a 30% increase in profit from the previous first-quarter results. Google’s […]

on April 17, 2008 at 5:04 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Google Beats Forecasts With 30% Increase In Profit
    Google has done it again, they announced impressive earnings, beating forecasts and showing a 30% increase in profit from the previous first-quarter results. Google’s reported revenues of $5.19 billion for the quarter ended March 31, 2008 and a net income of $1.31 billion. Previous quarter revenues was $4.83 billion in…

  • More On Microsoft Live Search News
    Earlier we reported about the new Microsoft Live Search News being launched. An official blog post is coming, but until then, here are more details about the service and how it works….

  • SEO is Not Free Traffic
    One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is “free”. SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. You need to…

  • Using the Web Developer Toolbar for Search and Usability
    One of my favorite plug-ins is the Firefox Web Developer Toolbar. Don’t be fooled by the name. While it’s specifically designed for Web developers, the toolbar has many options and features that are also useful to search marketers, usability consultants, and SEO analysts. The toolbar has far too many…

  • Blinkx Keeps On Keepin’ On
    Video Search engine Blinkx has announced five ad deals in recent weeks, along with other new initiatives. Blinkx reminds me of the old New Riders of The Purple Sage song, “Keep on Keepin’ on”. Despite mounting competition from both bigger rivals like Yahoo, Google and AOL and new start-ups,…

  • Google Maps Now Offers Traffic Predictions
    Late last week Microsoft Live Maps introduced “ClearFlow,” based on four years of work and data collection. ClearFlow is intended to provide traffic predictions and better secondary routing. Now, as reported in Google Operating System, Google Maps has introduced its own version of traffic predictions, based on historical traffic information….

  • Two New Google Search Quality Interviews
    There are two new interviews available, one from Google’s VP of search quality, Udi Manber and one from Googler, Matt Cutts. Popular Mechanics interviewed Udi Manber and posted the interview transcript online. Matt Cutts did an audio/podcast interview with Duct Tape Marketing. Here is a summary of my notes from…

  • Will Social Networking Kill Search?
    A provocative headline and somewhat less provocative article in Popular Mechanics argues that social networking will kill search “as we know it.”…

  • Google News Makes Quotes More Discoverable
    The Google News Blog announced that they will now display quotes within articles, when they think your query and the content warrants it. For example, a search on Google’s CEO, Eric Schmidt, returns a quote at the top of the Google News search page. Here is a screen capture:…

  • Google Offers Best Practices For Moving A Site
    Google’s Webmaster Central blog wrote a best practices for moving your site to a new domain. I am happy with Google’s write up and it is a great first step, but I am a strong advocate of a Google Certified Domain Change process within Webmaster Tools. In any event, here…

  • GooHoo Search Ads Outsourcing Deal Moves Forward
    The Wall Street Journal is reporting that the “initial test” of running Google ads on Yahoo search results had “positive results” and is thus moving forward. A range of blog posts offers speculation and cynicism about the story and what it may or may not represent for the potential MicroHoo…

  • Yahoo Advertiser Sues Over Click Fraud For $1 Million
    Internet retailer sues Yahoo for $1 million from ComputerWorld reports Bigreds.com has sued Yahoo for over $1 million for click fraud. The online retailer of collectables claims Yahoo has charged them over $936,000 between 2002 and 2006 for clicks received via Yahoo/Overture affiliates. Bigred is seeking over $1 million in…

  • B2B Marketers Should Embrace “Tire Kickers”
    Should marketers avoid paying for prospects who are early in the buying process and not ready to submit personal information or be contacted by a sales person? Should these “tire kickers” be avoided so that marketers can focus their attention on generating more valuable, sales-ready leads? While this approach…

  • Interviewing In-House SEO Candidates
    With many in-house SEM teams ramping up, and in-house efforts in general growing, I thought it might be useful to scope out the basics for an SEO-centric interview. It’s tough enough to find good talent these days, and those with experience are commanding higher and higher salaries, so many…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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