International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
Topic: Naver
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
Wix adds IndexNow support for faster indexing
Now over 60 million websites are published over 1.4 billion URLs per day to IndexNow.
Naver, Korean search engine, now supports IndexNow
That makes four search engines that now support IndexNow; Bing, Yandex, Seznam, Naver.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Your Complete Guide to PPC (Pay-Per-Click) Advertising
PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]
Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and […]
Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]
Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid […]
SearchCap: The Day In Search, December 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to […]
Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 percent of global search spend. Smartphones claimed 40 percent of the mobile spend allocations, tablets 60 percent. Smartphone CPCs remained […]
SearchCap: The Day In Search, June 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image […]
SearchCap: The Day In Search, February 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades Users will now be able to find more on the go as a new round of mobile […]
Has Google Overtaken Naver In South Korea?
Since roughly 2006 Naver has been the leading search site in South Korea. Consistently Google has been unable to break through and — according to various traffic estimates — has less than 5 percent of the market there. That’s as recently as Q4 of last year according to data I’ve seen. Mysteriously, however, StatCounter is […]
The Top 10 Ways To Achieve Breakthrough In International Search In 2012
As the first of the International Search Summits of 2012 looms large (at SMX West next week) I felt it was time to review what seem to be the most significant 10 issues for search marketers at this time. What’s interesting to note is that just one year ago, this list was very different. 1. […]
Koreans Accuse Google Of “Obstructing” Antitrust Investigation
According to CNET, Google faces the “maximum potential penalty” for allegedly obstructing South Korea’s antitrust investigation against the company. Korean officials “raided” Google’s Seoul offices last Fall in connection with an investigation into whether Google was acting in an anti-competitive way toward home-grown Korean search/portal sites on Android devices. (It wasn’t the first time for […]
SearchCap: The Day In Search, November 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Evokes Holiday Nostalgia In New Stop-Motion Animation Ads If you know that Hermey the elf longs to be a dentist, that Rudolph the red-nosed reindeer’s girlfriend is named Clarice, and […]
Yandex Expands To Turkey, First Shots Fired In New Google, Baidu & Yandex Stand Off
Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine […]
EU Signaling It May Tolerate Google’s “Dominance” Of Search
For quite some time European regulators seemed eager to crack down on Google simply because it was too big, too powerful. But now they may be signaling that bigness by itself may be legally acceptable, so long as regulators don’t find Google has “abused” that position. Yet abuse of Google’s search dominance is precisely what […]
Google Korea Raided By Korean Fair Trade Commission
Korean trustbusters raid Google offices from CNet News reports the Korean Fair Trade Commission raided Google’s Seoul, South Korea offices yesterday. The raid was reportedly part of an investigation around Android. The Korean Fair Trade Commission was investigating if the Android platform unfairly made it hard for rival search engines to be found and used […]
Yandex Has Blockbuster $1.3 Billion IPO
Yandex NV, the parent of the Russian search engine Yandex, had a very successful debut on the Nasdaq market yesterday. The company raised more than $1.3 billion in its IPO. It follows last week’s similarly splashy but much smaller IPO from LinkedIn. As with the LinkedIn IPO last week many investors turned right around and […]
Antitrust Trouble For Android In South Korea
NHN Corp. and Daum Communications have filed antitrust complaints with the South Korean equivalent of the US Fair Trade Commission. The complaints assert that Google is blocking them from putting their search applications on Android phones in South Korea. Leading Engines Claim They’re Blocked NHN and Daum run the two largest web portals in the […]
SearchCap: The Day In Search, February 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should Korean Search Engine Naver Worry About Local Competitors Or Google? For just about the last decade, Naver has been the dominant player in the south Korean search market holding a […]
Google Now #1 Search Engine In Czech Republic; 5 Countries To Go For Global Domination
Google has just become the number one search engine in the Czech Republic, leaving only five countries on earth where it’s not the most popular site for searching the web. According to Toplist, a web measurement service, Google’s aggregate share inside the Czech Republic was 47.2% between January 4 and January 12 (yesterday). That’s a […]
SearchCap: The Day In Search, December 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Now Likely Using Online Merchant Reviews As Ranking Signal Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, […]
SearchCap: The Day In Search, November 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Gets New ‘Click Type’ Report If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your […]
The Incredible Stupidity Of Investigating Google For Acting Like A Search Engine
I did a search at Google today for “cars” and was shocked. Rather than list links allowing me to search for “cars” on Bing, Yahoo, Baidu, Voila, Naver and Yandex, Google instead favored its own search results. I’m glad the EU will be investigating whether this favoritism violates anti-trust laws. Consider the evidence. Here’s a […]
Untangling The Confusing Search Scene In Asia
A raft of recent search engine developments in the Far East means the picture is not so wonderfully clear anymore. In Japan, Korea and China there have been signficant search engine market changes. Let's try and figure out what's going on?
SearchCap: The Day In Search, June 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Rollout Red Carpet In Hollywood Along With New Features What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, […]
Mozilla Folks Attack Google On Privacy; Will Bing Finally Be Admitted Into The Firefox Club?
Wow. Asa Dotzler, community coordinator for Firefox marketing projects, is urging the world to add Bing to Firefox and dump Google, over comments Google CEO Eric Schmidt made about privacy. Does this mean Bing will finally be allowed into Firefox as a default choice for users?
SearchCap: The Day In Search, December 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search 4.0: Social Search Engines & Putting Humans Back In Search
Previously I’ve covered what I dubbed Search 3.0, how search engines have evolved toward blending vertical or specialized results into “regular” web listings. Today, the step beyond that: Search 4.0, how personal, social and human-edited data can be used to refine search results.