Topic: PageRank

Search Illustrated: New Column From Search Engine Land

Our newest Search Engine Land column, Search Illustrated, launches today. Search Illustrated differs from our other columns in that it uses graphics to illustrate complex topics in search marketing by breaking them down into easily understood pictures and diagrams. Today’s debut features a graphic with a visual depiction of Google PageRank Explained.

A Survival Guide to SEO & Wikipedia

“Who knows about Wikipedia?” asked Neil Patel. “Everyone,” he answered. And this is exactly why the session “Wikipedia and SEO” was completely packed at the 2007 SES New York show. Moderated by Danny Sullivan, the panel featured Neil Patel, Co-Founder of ACS, Stephan Spencer, Founder and President of Netconcepts, Don Steele, Director of Digital and […]

iGoogle, Personalized Search And You

Yesterday was “Google Personalization Day” for me and a number of others who attended a meeting at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization Technical Lead Sep Kamvar and iGoogle Product Manager Jessica Ewing. Barry has captured much of the factual information coming out of the […]

What Is Google PageRank? A Guide For Searchers & Webmasters

PageRank. If you do SEO or are involved with Google or search, you’ll come across this topic at some point. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank, designed for searchers and site owners alike. Google’s Definition: PageRank As Votes Let’s start with what Google says. […]

Time For Google To Give Up The Fight Against Paid Links?

The Paid Links Economy from Philipp Lenssen at Google Blogoscoped is a nice, thoughtful follow-up to last week’s paid links debate that erupted after Google’s Matt Cutts featured a new way to report paid links. There’s plenty of the history of link buying and assorted comments, though Philipp’s article doesn’t really leave you with any […]

Google Search History Expands, Becomes Web History

Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed […]

Google’s Agent Rank / Author Rank Patent Application

Google returns results based upon content appearing upon individual pages, or at specific URLs. But that content could come from different authors, who have different levels of control over it. For example, a blog page may have posts written by more than one author, comments penned by others, and advertisements showing ads that even the […]

January 2007 Update On Google Indexing & Ranking Issues

Google’s Matt Cutts has issued a weather report on Google indexing and ranking issues, which I’ll get into below. In addition, I’ll recap a number of Google concerns that I’ve noted over the past two or three weeks. I’ve been saving these to follow up on when I’m out at Google later this month. I’m […]

Fury Over Google’s Self Promotion & Wishing For Perspective

It feels like a bad week to be Google. Honestly, if there’s a tipping point, the freak-out that they’ve become the evil company they said they didn’t want to be seems to have arrived. Goodness knows there’s plenty to be concerned about with Google, as with any large powerful company. The entire Google could become […]

Of Disappearing Sex Blogs & Google Updates

Last week, Barry Schwartz reported there seemed to be a Google update going, based on forum activity he was seeing. Google’s Matt Cutts quickly followed up with a short refresher on the difference between algorithm updates, data refreshes and index updates. The purpose was to explain that any changes some people were seeing were likely […]

PhraseRank, Not PageRank, To Fight Search Spam

Can indexing phrases from pages be an effective approach in identifying and filtering keyword stuffed pages, and honeypot pages aimed at attracting visitors solely to have them click upon ads? A new patent application published yesterday and assigned to Google, Detecting spam documents in a phrase based information retrieval system, presents a reasonable argument in […]

Stop The Freak Out Over Linking

On Friday, Google Webmaster Central had a post about linking that I’m watching generate all types of new worries of what’s allowed or not allowed. I’ll do the freak out, then a summary of it, then try to push the reset button by revisiting my golden rules on linking.