Topic: PageRank

A Quick January 2009 SEO Update

Many SEOs and SEMs have been noticing updates at Google, Yahoo and Ask.com this past week. I thought I catch you up on what has been noticed at each engine. On the Google front, as reported at the Search Engine Roundtable, many webmasters noticed their PageRank scores drop. After a lot of discussion, concern and […]

Google PageRank: A Strange Case Of Hyves

This is one the most bizarre things I’ve seen come down the pike in a long time. Let’s see if you agree: According to this post on Mediadonis, you can check if Google has penalized a domain or not by simply adding the word hyves as a subdomain and then checking the PageRank of that […]

SEO

You’re Up A Link Creek Without An Anchor

Hey everyone, Happy New Year!  I wanted to start the year off talking about one of the most important components of link popularity – anchor text. As far as I’m concerned, getting an anchor text link on an authority site ranks right up there with hitting the Powerball or finding out you’re having a baby. […]

SEO

Choose Your CMS With Care

The best time to start working on SEO is before you start building your site. It goes back to that old saying: “If you don’t have time to do it right, will you have the time to do it over?” And, of course you don’t have time to do it over. One of the biggest […]

Google Updates Toolbar PageRank For New Years

Some webmasters are celebrating, others not so much, as Google closes out 2008 with another toolbar PageRank update — the first one since September. Google’s Matt Cutts confirmed the update via Twitter late last night. There’s lots of Twitter talk today about the update, along with discussion on Search Engine Roundtable and Search Engine Journal. […]

How Monitoring Twitter Can Help Build Links

Here’s a scenario: Jane gets on Twitter and tweets about wanting a coupon for a company that I’ll call ABCWidgets, because yes, I am that dorky. The staff of ABCWidgets, being all forward-thinking, are monitoring Twitter to see what’s being said about them. They see this tweet, respond to Jane with a 10% off coupon, […]

SEO

Crappy MP3 Sites, Comment Spamming & Enough Already

In covering search marketing for the past 13 years, I’ve tried not to be judgmental about certain marketing tactics some people might undertake. Search engines have “rules” that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of marketing is “manipulation.” But at some point, enough is enough with […]

A Preview Of SMX London

SMX London is coming up fast, and we’ve put together a great agenda with world-class speakers. Perhaps the best part, for those of you who weren’t able to attend our sold-out SMX Advanced conference, is that we’re running an SMX advanced track for the first time at the London show. This is cutting-edge content that […]

How Does Google Really Handle Flash Content?

Much was made earlier this year of Google’s announcement that they’ve improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren’t able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned. More than three months […]

SEO

Google Webmaster Tools Now Provide Source Data For Broken Links

Ever since Google Webmaster Tools started reporting on broken links to a site, webmasters have been asking for the sources of those links. Today, Google has delivered. From Webmaster Tools you can now see the page that each broken link is coming from. This information should be of great help for webmasters in ensuring the […]

Hakia Relaunches Site With “Trusted Results”

Today at SMX East, natural language search engine Hakia has launched a new search experience that  enables searchers to view categorized results, as well as view “Trusted” Results” from “Credible Sites”. The Trusted Results program is an initiative Hakia  has developed with information professionals and librarians. As they note on their site: A popular Web […]

SEO

Making Sense Of Google’s New Dynamic URL Recommendations

Google’s recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something that many […]

Yahoo Search Update & Google Toolbar PageRank Update

Search Engine Roundtable reports based on a WebmasterWorld thread that Yahoo Search is undergoing an update. Several webmasters have noticed significant changes in the Yahoo Search results. We do not have confirmation from Yahoo on this update, while the last Yahoo update was the first week of this month. Also, over the weekend we have […]

FindLaw Hit By Long Arm Of The Google Law Over Paid Links

Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will “help you increase your company’s visibility, rank and penetration within natural search results on major search engines such as […]

SEO

Key Takeaways From SMX Advanced For In-House SEMs

Perhaps for the first time ever I’m guilty of being slack. Either that or I’ve been seriously buried (a condition I’m sure most in-house SEMs are quite familiar with). Although there was some great live blogging of SMX Advanced, nobody to my knowledge summarized key takeaways for in-house search marketers. So here are what I […]