Topic: PageRank

The Latest In Link Development

Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such […]

Making a Good Impression With About Us Pages

Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance salesmen and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while all I have are pages they […]

Google Directory Update Showing “Real” PR Scores?

Google PageRank Directory Clanger by Andy Beard informs us that Google recently pushed out an update to the Google Directory on the 8th of January. What that means is that Google pulled the most recent ODP RDF dump file and updated the Google Directory with that file. But more importantly, Andy also notes that the […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

The 2007 Paid Links War, In Review

The paid links debate is back, this time about whether Google wants all links in a paid post to have a nofollow attribute. Below, a look at the latest round, plus a recap of this year’s "War On Paid Links" by Google and where the other search engines stand on the subject.

PPC

Vote Now For 2007’s Funniest Search Blog Posts

I’m now taking nominations for the 2007 top 10 list of the funniest/most irreverent blog entries in search. Why? The search industry is important. I mean, what industry (besides the sex industry) can singlehandedly cause Google to change its vaunted PageRank algo? However, on occasion we tend to take ourselves too seriously. I have always […]

Google & Human Quality Reviews: Old News Returns

A quote from Google’s director of research Peter Norvig in an article at Technology Review about how human reviewers assess Google’s search quality is starting to pick up play on the web and will no doubt grow. Problem is, it’s not news. Still, I suppose it’s interesting to those who are new to the space […]

Google Answers More Questions On Paid Links

Information about buying and selling links that pass PageRank from the Google Webmaster Central blog answers more questions about the recent paid link regulations Google has set forth for their index. The main reason Google is going after paid links is because of “inaccuracies” in results and “inequities” in ranking those results. Google says that […]

Search 3.0: The Blended & Vertical Search Revolution

This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I’ve been tending to say “blended search” as a generic name for the change that’s now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference, a […]

PPC

The Mysteries of Ad Quality Revealed (Yet Again)

Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score” at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew […]

Five Ways Link Builders Hurt Themselves

In the wake of the mass hysteria over Google’s recent PageRank decreases, devaluing of certain links, and the resulting rankings drop many people experienced, I’d like to offer some perspective and advice. First, my rankings at EricWard.com didn’t drop one spot. And remember that my site is 100% devoted to link building, so I have […]

SEO

10 Useless SEO Worries (Part 1)

I often feel sorry for small businesses. I do. Too often they don’t have the funds, time, or resources to investigate things as thoroughly as they should. Unlike larger businesses with deep pockets, small business can’t hire first-rate, high-end SEOs to do all the right things for them. All too often they have to rely […]

Google Updates PageRank Again? Adjusts Paid Link Penalty?

Andy Beard reports that Google seems to have made their third PageRank update this month. This one appears to have reversed some of the downgrades in PageRank seen by some sites. We know that some of the PageRank changes were due to paid link selling, as we reported was happening back in early October in […]