Topic: PageRank

Google Updates PageRank Again? Adjusts Paid Link Penalty?

Andy Beard reports that Google seems to have made their third PageRank update this month. This one appears to have reversed some of the downgrades in PageRank seen by some sites. We know that some of the PageRank changes were due to paid link selling, as we reported was happening back in early October in […]

Is It Time To Change Your Linking Attitude?

Last week Google tweaked its visible PageRank in what seems to be an attempt to stifle the paid link trade. Scores of well known web sites saw their PageRank fall as they were slapped for what many believed was selling links and/or participating in excessive cross-linking. Google has confirmed at least some of the changes […]

Google’s PageRank Update Goes After Paid Links?

Seems like there is a PageRank update taking place now that seems to be impacting sites that sell links. Can’t say that we were not warned about this. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over two weeks ago, and now it appears many sites are getting […]

The Big Paid Link Debate Roundup

Official: Selling Paid Links Can Hurt Your PageRank or Rankings on Google from Danny on Sunday has driven a lot of discussion around the blogosphere and SEO industry. I have complied a list of some of the sites that have added additional commentary to Danny’s post. I am sure I have missed some; if so, […]

Dissecting An SEO Quiz — Are There Right Answers?

SEOmoz released its latest SEO quiz today, which is now getting some buzz as folks poke at the accuracy of the questions. Below, my own spin through the test, which constantly had me disagreeing with many of the "answers," plus some links to more of the chatter about it.

Don’t Abuse Users’ Search Experience With 301 Redirects

Linkbait, link juice, PageRank, paid links—all of these terms are commonly associated with one of the fundamental building blocks of successful search engine optimization (SEO): link development. One of the problems with link development gurus is their obsession with 301 redirects. Heck, I have even heard search engine software engineers tout 301 redirects as the […]

PPC

A Tool To Help Manage Internal PageRank Distribution

Half’s SEO Notebook blog wrote a detailed post explaining his PageRankBot tool. After reading the post, it appears that this tool does some pretty intricate and detailed analysis of your internal navigation and helps you determine how to make adjustments to your link development to best allocate your most important pages in the search results.

Supplemental Results and Google’s Extended Databases

Until very recently, you might have seen a label next to a search result in Google that indicated it was a “supplemental” result. A couple of patents from Google, one of which was granted this week and one from earlier this year, discuss how a search query might return results from an extended database that […]

Google Dumps The Supplemental Results Label

As many expected, Google has announced that it is dumping the supplemental result label for pages listed within its supplemental index. Does that mean the supplemental index has gone away? No. But Google promises that being in the supplemental index versus the main index should be less of an issue for site owners, going forward. […]

Microsoft Monday: Today’s Google Free Alternative

As part of our Google Free Mondays series this month, today is the day to try Microsoft’s Windows Live. Wait, wasn’t it Google Free Fridays this month? Yes, but I changed it to Mondays. And why do we hate Google so much we’re telling people not to use it? We don’t hate Google, silly. My […]

Understanding Search Engines Duplicate Content Issues

I admit it. I am a search engine geek. Because I have a passion for understanding search usability, one of my particular interests is duplicate content filtering. If you want to really irritate searchers, present the same content to them in all or most of the top 10 positions in search results. In the past, […]

SEO

Ask.com: Today’s Google Free Alternative

Today’s the day we’re encouraging people to try Ask.com as part of our Google Free Fridays in July. But why is it happening on a Monday? Because I’m a day behind, as I explained last Friday. Shush, you! What’s that? Why do we hate Google so much to be promoting Google Free Fridays? We don’t, […]

Is Google Gearing Up To Drop The Supplemental Result Label?

Matt McGee reported last week that he noticed that a method where webmasters can see pages that Google places in its supplemental index appears to be disappearing from some of Google’s data centers. Now he’s spotted a comment at SEOmoz from Google’s Matt Cutts which suggests that Google might do away with the supplemental index […]

Link Analysis Beyond Search Rank

I’m an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week. I have scripts that compare, contrast, group, separate, divide and categorize links to a degree that would make your eyes cross. As I type this one of my competitive link audit scripts is in […]

Google’s Human Touch

The Human Touch That May Loosen Google’s Grip from the New York Times questions whether Google’s use of algorithms and computers to compile search results might lead to its demise in the future.

SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed

Small businesses are often hard-pressed for time and money. That’s been a recurring theme in the Small is Beautiful columns here on Search Engine Land. And as I read various small business blogs, it’s clear to me that there’s a growing interest in search marketing and understanding the benefits of SEO. But there’s still a […]

SearchCap: The Day In Search, June 12, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. But before the news, a request! When Online Marketing Blog had a poll for best search podcast recently, I was one of the few that did NOT beg, plead or cajole listeners to vote for […]

Foundational Links Don’t Split, Crack Or Get Dugg Up

A lot of business owners I work with understand they need inbound links but aren’t sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are […]