SearchCap: The Day In Search, March 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Google Warning Against Letting Your Search Results Get Indexed The days of doing a Google search that brings up results leading to search results from other sites are heading for a […]
Danny Sullivan on March 12, 2007 at 3:39 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Google Warning
Against Letting Your Search Results Get Indexed
The days of doing a Google search that brings up results leading to search
results from other sites are heading for a close. Matt Cutts, in his Search
Results In Search Results post today, points out a change to Google’s
guidelines that shows a crackdown on this type of material… - WSJ: Google
Testing TV Ads
The Wall Street Journal is reporting (paid sub. required) that Google is now
testing TV commercials that it sells, showing them to cable customers in
Concord, California (a city best known to me as home for my mother and sister
— guess I have an excuse to visit them more)…. - Google Rumored
To Have Dish Networks TV Ads Deal
Rumor: Google about to sign ad deal with Dish Networks from VentureBeat
suggests that Google and Dish Networks are going to sign a TV ad deal. This
news comes the day after we learned that Google Testing TV Ads. Right now this
Dish Networks and Google deal is unconfirmed. We… - Locals Only:
New Column From Search Engine Land
Our newest Search Engine Land column, Locals Only, launches today. Locals Only
will appear on Mondays, covering local search, mapping, online yellow pages
and other sites that help searchers pinpoint real-world merchants, service
providers and other location-based entities. Columnists will look at both
using local search services and how search… - How Much Is
‘Local Search’ Really Worth?
Journalists and financial analysts keep asking the question, "When will local
search finally take off?" By that they mean ad spending. After all, locally
targeted advertising in traditional media such as newspapers, yellow pages,
radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100
billion annually in the U.S…. - Linking Odds &
Ends
Today I have what I hope will be a helpful mashup of link building related
notes, news, and tips. This is my attempt to hide that I couldn’t bear to
write about link bait again, at least for another week. So onto my prediction
of reciprocal Google Bookmark requests, linking… - Webcast:
Balancing Paid & Free Search Listings
A quick alert for our SearchCap newsletter readers and anyone who visits
Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix
webcast from our sister site Search Marketing Now will be taking place with
Search Engine Land executive editor Chris Sherman. The webcast happens
Thursday, March..
Search News Headlines From Elsewhere
Applications
Business Issues
-
Rumor: Google about to sign ad deal with Dish Networks, VentureBeat -
Newspapers and
Radio Find Unlikely Ally in Google, AdAge -
Google To Lobby FCC About Spectrum Auctions, Web Pro News - AOL’s Falco
Offers ‘First Look’ Upfront To Advertisers, PaidContent.org
AOL’s Shift To Ad-Based Model Paid Off With 454% Billings Growth,
MediaPost-
Yahoo Velocity: Not all is dire in the land of Yahoo!, Compete.com Blog
Software Notebook: What next for Microsoft in Web search?, Seattle PI-
Microsoft’s Search Slugfest, Business Week -
List & Rankings: Forbes Billionaires (Global) 2007; Google and Yahoo Guys on
the List Along With Bill, Barry, and Others, ResourceShelf
Local, Mobile & Maps
- Google
Showing Incorrect Versions of Mobile Pages, eWhisper -
Google Earth adds NZ roads, "global awareness" layers, Ogle Earth -
A bird’s eye view of mountaintop destruction with Google Earth, Official
Google Blog
Paid Search & Contextual
-
Your key to security and speedy responses, AdSense Blog - Gone Phishing,
YPN Blog -
Where do you go to complain about spammy Google adverts in the UK?,
Currybetdonet -
Person v. Google Hearing, Eric Goldman -
5 Lessons from Multivariate Tests on Google PPC Ads, Jonathan Mendez - Google
AdWords Change History Tool, eWhisper
Searching
-
Restricting Search Results to a Date Range, Google Operating System -
The Right to Respond Should be a Fundamental Right of the Internet,
Silicon Valley Watcher -
Google Plus: A Sign Of The Future Of Search, SEOmoz
SEM Industry
-
The Tipping Point for
SEO, SEO Book -
Difficult SEO Clients, ClickZ -
Negotiations
and Client Sales for SEO Consultants, Stuntdubl -
The Snarky SEO Blog Chick Meme, In Search Of Stuff -
Ex Did-It Chief Bill Wise Lands At Remix Media Ad Network, MediaPost
SEO & SEM
-
Add PageRank, Anchor Text, Link Status & NoFollow Data to Google’s Webmaster
Central Link Tool, Search Engine Roundtable -
Another Look At Yahoo! "Quick Links" in Search Results, Search Engine
Roundtable - Google Patent Application
Clustering Users for Personalization, SEO By The Sea -
Free SEO Course: What Is Search Marketing?, V7N -
How to get AdWords local clicks for free!, SEOptimise - Link Building :
Measuring Directory Value, Search Engine Journal - Build Quality Links
Using MeetUp.com, Search Engine Journal - Are you
using all the benefits of internal site search?, eWhisper
SearchFest Presentations, SEMpdx Blog-
The Illustrated Guide to Duplicate Content in the Search Engines, SEOmoz
Social Media
- Kevin
Rose on Digg Moderation Again, Google Blogoscoped - Is There a Digg Bury
Brigade or Clever Deceptive Programming?, Threadwatch - MySpace launching Digg
killer, Threadwatch
Directory of Blogs by Birth Date, ResearchBuzz-
Technorati 100: What’s Hot in the Blogosphere, Read/Write Web -
Webcast: Ricardo Baeza-Yates from Yahoo Research Speaks at Oxford University
About Social Media, ResourceShelf -
Explode!, Pronet Advertising
Other Vertical Search
-
New error messages are live, Official Google Base Blog - Overall
Number of Picasa Photos, Google Blogoscoped - Flickr
Search Flatlines for 14 Hours and Counting, Techcrunch -
Earth viewed from books, Inside Google Book Search
Other Stuff
- Podcast: Google
Doing TV Ads; Google Warns Against Search Results As "Content," UFO Search &
More!, Daily SearchCast -
Twitter is Really Only an AIM Away Message for an Older Generation,
Techipedia - Yahoo! Search
Blog Gets a Facelift, Yahoo! Search Blog -
Special Google Page for Cricket World Cup, Google Operating System -
Google for Educators, Google Librarian Central - Classism at Google,
Aaron Swartz -
Google’s Buses Help Its Workers Beat the Rush, New York Times
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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