Google Ads can now calculate Target ROAS from profit margins
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Topic: Profit margin
The 4-step health check for your target ROAS and CPA
Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.
When Google’s AI bidding breaks – and how to take control
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
The ROAS illusion: Rethinking what Google Ads success looks like
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs.
An Easy-To Follow Method For Ad Optimization & Testing
Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work. There are plenty of articles around the web expounding the benefits: increase QS, lower costs, boost conversion rate … all good stuff. In this article, let’s tackle the basic block and tackling necessary to get […]
Bidding For Dollars – Margin Dollars, That Is
As the competition in search becomes more sophisticated, refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential. Every firm has a different marketing objective: some look for maximum ROI and some are willing to spend to break even in hopes that future orders will drive the profit, […]