Topic: Real property

A Local Look At Microsoft’s Bid For Yahoo

Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi, senior vice president of strategic partnerships for Microsoft. Our questions to Mehdi often returned to post-acquisition “integration” issues. I brought up local, maps, and mobile as areas where both […]

New UK-Based Real Estate Search Engine DotHomes Launches In US

Just when you thought there were enough competitors in the real estate vertical, here comes some more. Last week a new real estate search engine, Roost, launched in selected US markets. Today UK-based DotHomes, which has been operating in the UK and South Africa, makes its US debut. DotHomes seeks to become “the Google of […]

Zillow Comes Out Of Beta, Improves Zestimates

Real estate may be slumping in the real world, but online the opposite is true. Zillow and Trulia in particular have been driving lots of change and innovation in the online real estate segment. Yesterday Trulia released a free publisher platform. And last night Zillow made several announcements. Among them, the Seattle-based site is formally […]

SEO

Zillow Direct Ads Turn Site Into Dynamic Ad Platform

Zillow has always seen itself as a media company. The real estate site, which launched in early 2006, has continued to add features and listings that are very real-estate centric. But with the introduction of its “DirectAds” program it has become something else — a site that uses its considerable data and data-mining capabilities to […]

Zillow Grabs Another Big Round Of Cash

As the Wall Street Journal reported this morning, real estate and local search site Zillow announced another round of investment — this time a whopping $30 million. That means the company has raised roughly $90 million since launching in early 2006. Among other intended uses of the money, the site will be growing its sales […]

Yahoo Local GM To Leave, Group Now Broader

Paul Levine, GM of Yahoo Local, is leaving (his decision) after almost five years and being replaced by Jennifer Dulski, who is now going to be Group Vice President & General Manager, Marketplace. Her title reflects a strategy shift and will combine Local with Shopping, Travel, Autos and Real Estate and represents a more integrated […]

PPC

Borrell: Paid Search Rising For Autos Category

Automotive, Recruitment and Real Estate are three especially lucrative and important local advertising categories. They have been historically dominated by print newspapers, to the tune of about $17 billion last year in the U.S. But the Internet is gaining rapidly. A new report from Borrell Associates estimates that advertising in the Automotive category is now […]

Real Estate Search Engine Trulia Redesigns, Adds Community

Real estate search site Trulia has redesigned, creating a new presentation on search results pages with more advanced property filters. But beyond this it has added “Trulia Voices,” a new community area for people to ask open-ended questions and discuss neighborhoods, schools, etc. Competitor Zillow recently also added community (Zillow Q&A), which is tied to […]

SEO

Properazzi – A European Property Search Engine

Properazzi is a multi search engine that scans property websites and provides access to over 1,800,000 properties for sale or rent in 45 European countries. Searchers can limit searches to particular towns or countries, by price, keyword and sale or rental. A Google powered map allows another method of locating a particular place or region. […]

SEO

Zillow Adds New Community Features

Property search site Zillow is helping to lead a wave of innovation and development in the real estate vertical. This morning the site announced a range of new features including “Home Q&A,” which allows people to ask questions about properties and neighborhoods, and “EZ Ads,” which allows agents and others to create simple, CPM-based create […]

SEO

StreetAdvisor: Local At The Micro-Level

Maybe you’ve heard of “hyper-local?” Now let’s invent a new term, “micro-local.” That’s what StreetAdvisor (spotted via Mashable) seems to be going for. A nice looking site in the now familiar “Web 2.0” style, StreetAdvisor seeks to make information even more local, down to the street level — literally. It’s a user-generated content site targeting […]

SEO

Yahoo Launches Suggestion Boards – Digg Community Upset

Yesterday Yahoo announced the launch of their new “suggestion boards.” Yahoo says that these new boards enable “you can browse suggestions from other site visitors or post your own. Digg-style voting means we can quickly discover what’s most important to users.” In fact, these have been live for a while, I specifically noticed the SiteExplorer […]

Yahoo Debuts U.S. Schools Search Tool

Yahoo Real Estate has introduced a new Schools Search service that lets you search for U.S. schools by city and state or zip code. Results are plotted on a map, and you can sort by school district, distance from a specific location, grade level, or school type (public, private, charter). You can also plot nearby […]