What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
Topic: Revenue model
Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger in mind.
Hard News Pays Publishers More Than Chasing Search Trends, Report Says
While many news organizations chase traffic by matching their news coverage to what’s listed as “hot” on Google Trends, Twitter, and elsewhere, a new report says hard news coverage actually makes the most money for major news publishers. Perfect Market, a company that works with publishers to help them make more money from search engine […]
Search Engines + Newspapers: Perfect Market’s Delivery System Aims To Please Both
Last year, there was a seemingly endless parade of stories on how aggregators, search engines and news blogs were apparently killing newspapers that publish original content. This year, add the rise of “content farms” to the list. Riding to the rescue, or so it hopes, comes Perfect Market and its new search marketing tool, “The […]
Yahoo-Newspaper Consortium Producing Some Mutual Gains
When the Yahoo-Newspaper consortium was announced in early 2007 both Yahoo and the newspaper industry were stronger and in better shape than they are today. (That’s certainly true for newspapers.) Since that time Yahoo has suffered through the MicroHoo episode, gone through a couple reorgs, laid off a meaningful chunk of its workforce and gained […]
Getting The Most From Paid Search In A Difficult Economy, Part 2: Valuation Models
How much revenue does a new customer drive to your business? How long, on average, does a customer last, and how much do they spend as a customer? Do customers acquired through one marketing channel generate more revenue than those from another channel? The answers to these questions collectively make up the foundation of any […]