Topic: Santa Monica

PPC

Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]

SearchCap: The Day In Search, November 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]

SEO

Photo Tour: Grand Opening Of Google LA

Google’s new Los Angeles office had its grand opening yesterday, consolidating operations that were previously spread-out among three different offices in Santa Monica into the funky Frank Gehry-designed “Binoculars” building in Venice Beach. The new operation is home to 500 employees, who begin work tomorrow. The were welcomed by Los Angeles mayor Antonio Villaraigosa and Susan Wojcicki, […]

Google Adds More Trike Views To Google Maps Street Views

Google announced they have added trike-view imagery to the Google Street Views. In 2009, Google introduced Google Bikes to pedal around the world capturing pictures of streets where cars could not venture. It has been over a year now and Google has added many of these “trike views” to the Google Maps Street View database. […]

SearchCap: The Day In Search, January 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]

Google Leases 100,000 Square Feet In Historic Venice Beach Buildings

Google is leasing 100,00 square feet in an architecturally significant complex of buildings (by Frank Gehry) in Venice California. Venice is near Santa Monica and home of the famed beach boardwalk, body builders, patchouli oil-wearing street vendors and a quasi-bohemian scene left over from the glory days of the 1970s. According to the LA Times: […]

SEO

Big Brands & Social Media Part 3 – Putting The Plan Into Action

After my last column on how big brands should organize around social media marketing, I thought it might be useful to get tactical and look at some specific ways that big brands can begin to move the needle on social media. Again, I’m crediting Bill Hunt with inspiring some of these thoughts in a great […]

SearchCap: The Day In Search, June 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Official: Wikipedia Is A Google News Source Google’s “experiment” in using Wikipedia as a news source on Google News is over, at least in the U.S. and Canada. The experiment […]

Google Street View Bike Does Santa Monica, Universities & More

Remember that Google Street View bike that was unveiled in May for use to map footpaths in Britain? Turns out, Google has a number of them, and they’re also operating in Japan, Italy and the US. In fact, imagery from them from three spots in California has recently gone online and more will be coming […]

SEO

L.A. Tech Scene Welcomes Web Dev & SEO Meetup

On the journey from HTML to SERP, a Web site may face a number of potential pitfalls. Pinpointing the obstacles on the path was the focus of the first Jane and Robot meetup in Los Angeles last Tuesday night. Nathan Buggia and Vanessa Fox, the pair behind search and search-friendly web development site JaneAndRobot.com, held […]

PPC

Martin Schaedel (Lazerzubb) Killed In Plane Crash

I can recall when I first met Martin Schaedel, known widely by his online handle lazerzubb, I think it was at a search conference in Sweden or Germany years ago. He was the youngest person I’d ever seen show up at one (he was maybe 15 at the time), and he was eager to make […]

SEO

SearchBiz: Microsoft Search General Manager Brad Goldberg Leaving, Twitter Gets Serious About Revenue & Google Gives Good License

Microsoft’s GM of search product management (on the marketing side), Brad Goldberg, is leaving the company to become CEO of online business at investment firm Peak6. This doesn’t impact the technical side of search at Microsoft, which just hired former Yahoo search exec Qi Lu to head up its overall online business unit. There’s also […]

Did Wojcicki Create AdSense?

Yesterday we wrote Profile Of Susan Wojcicki: Mother Of AdSense. covering a USA Today article article describing Susan Wojcicki as being responsible for creating Google AdSense. Valleywag soon came out with a bold blog post countering USA Today’s article, calling Wojcicki a liar: AdSense was not a prototype that Wojcicki developed. Instead, AdSense was the […]

Mahalo Launches With Human-Crafted Search Results

Mahalo, the expected people-powered search engine backed by Jason Calacanis, has now gone live in an early "Alpha" test release. In Mahalo, human editors have crafted the top search results for popular queries. For example, search for [paris hotels], and human editors at Mahalo have assembled a page that lists actual hotels in Paris rather […]

YouTube Hiring Advertising Sales Representatives

ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA