SearchCap: The Day In Search, January 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Search Marketing Made Me a Fantasy Football ChampionOkay, so it’s not curing polio or splitting the atom, but winning my fantasy football league this year was a fairly rewarding experience. […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Search Marketing Made Me a Fantasy Football Champion
    Okay, so it’s not curing polio or splitting the atom, but winning my fantasy football league this year was a fairly rewarding experience. Week after week, I racked up the points and left my circle of friends in the dust. My secret? Search marketing training.
  • Losing Hope With Yahoo, After Watching The Paid Search Division Stumble
    Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade that came out two years ago was supposed to fix that — and didn’t. Then the partnership with Google was supposed to fix things — and never happened. Moreover, that deal just highlighted problems with Yahoo’s broad matching system. …
  • Are You An SEO Hybrid?
    During search engine optimization (SEO) consultations, have you heard any of the following statements: “I didn’t hire you for website usability. I hired you for SEO.” These statements, and the sentiments associated with them, come in many variations, such as: “I didn’t hire you to redesign my site. I hired you to get my site #1 on Google.” …
  • Live Search “Auto Suggest” Add-On For Firefox Released
    Microsoft’s Live Search still isn’t built into Firefox, but you can add it to your Firefox search box manually. Now, a new add-on from Live Search does this complete with the ability for the search box to auto-suggest terms you might be searching for. For more, see the Live Search blog.
  • Martin Schaedel (Lazerzubb) Killed In Plane Crash
    I can recall when I first met Martin Schaedel, known widely by his online handle lazerzubb, I think it was at a search conference in Sweden or Germany years ago. He was the youngest person I’d ever seen show up at one (he was maybe 15 at the time), and he was eager to make his mark. And so he did among many in the search and internet marketing community that watched him grow up. Sadly, Martin was apparently killed in a small plane crash in Santa Monica yesterday. Over the …

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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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