This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Topic: Scroogled
SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today, showing US […]
SearchCap: The Day In Search, March 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google […]
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
SearchCap: The Day In Search, October 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic […]
SearchCap: The Day In Search, August 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, […]
Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search
Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has little to worry about. People don’t […]
Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside,” read a big banner, over the entrance to the Metreon Mall, […]
SearchCap: The Day In Search, March 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]
Google On Bing Attack Ads: “Others Should Focus On Building Good Products”
Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail privacy. But today, Google search chief Amit Singhal pushed back a bit, saying Bing perhaps should focus on making better products rather than attacking Google. Speaking at the SXSW conference, when taking a question posed via […]
The Search Engine We REALLY Want To See Google (Or Microsoft) Build
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […]
SearchCap: The Day In Search, March 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]
Microsoft Says Goodbye To “Scroogled” Ad Campaign
Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming to an end. KQED reports that Microsoft will stop TV, newspaper and social media ads promoting the Scroogled message: “That part is about finished,” Stefan Weitz, Microsoft senior director of online services, said on Thursday. Microsoft launched […]
SearchCap: The Day In Search, February 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic. Over the past week or so, we’ve been hearing reports of the number of links being reported within […]
SearchCap: The Day In Search, December 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps iPhone App Gets 10 Million Downloads In Two Days Just about a week ago Google’s new Google Maps iPhone app was released and oh boy were people waiting for […]
SearchCap: The Day In Search, December 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Raven Tools To Remove Scraped Data To Maintain Access to AdWords API While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there […]
Bing Shopping As A Poster Child For Consumer Confusion About Ads
Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at both Bing and Google. The day after Bing’s campaign launched, I […]
SearchCap: The Day In Search, November 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, […]
Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect […]