SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend
  RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled […]
• Google Teases April 22 AdWords News, More Than 10 Announcements Coming
  On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Yahoo Q1 Beats Expectations, Search Stronger Than Display
• Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search
• Health Org’s Creative Social Experiment Proves Smoking Is Ugly
• Report: Facebook Is Giving News Publishers Free Mobile Ads
• Marketing Apps: Where Media, Messages & Mechanisms Converge
• Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter
• Download Index: Android Beats iTunes But Not In Revenue
• Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners
• Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users
• Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed
• Content Marketing Haters Gonna Hate (And Why They’re Wrong)
• Google Offers Sneak Peek At Latest Google Glass Software Update
• Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

Search News From Around The Web:

Industry

• Google’s Effective ‘White Hat’ Marketing Case Study, SEO Book

Local & Maps

• Changes To Google Maps And the Eternal Battle Against Spam: An Interview with Dan Austin, www.whitespark.ca

SEM / Paid Search

• Bing Ads Keeps Improving By Listening To Users, www.clixmarketing.com
• Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More, advertise.bingads.microsoft.com
• Diagnosing & Fixing PPC Problems, ppcchat.co

Searching

• Cool! World History: British Pathé Releases Film Archive (85,000 Videos) On YouTube, www.infodocket.com

SEO

• 10 Ways SEO Works for B2B Companies, Search Engine Guide
• How Often Should I Get an SEO Audit?, Vertical Measures
• How to Build a Billion Dollar SEO Empire, ViperChill
• How to Submit Your Site to Google News, www.seerinteractive.com
• Rethinking Navigation for Better SEO, Web Analytics World
• The State of SEO in 2014, MarketingProfs