SearchCap: The Day In Search, August 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month
  Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, but the search giant is not the only one managing requests to remove unlawful links from search results. TorrentFreak reports Bing not only receives a number takedown notices monthly, but Microsoft submits DMCA complaints to their […]
• Search In Pics: DooglePlex, Bing Football & Baby Panda
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s DooglePlex: Source: Google+ Stick ‘Em Up! Baby Panda! Source: Twitter Bing Football: Source: Twitter Good […]
• Google News Showing Web Site Results For Some Navigational Queries
  Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link to their web site. Clicking on the link takes […]
• 5 Steps to Implement a Successful Bidding Strategy in Paid Search
  When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use a revenue-attribution model and […]
• Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second
  One second. That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold content in less than a second. The emphasis there […]
• Google Releases Seven Videos On Typical Manual Spam Actions
  Earlier today, Google launched manual spam actions to Google Webmaster Tools where you can see if your site currently has a manual spam action. To help those who have received some of these manual action notifications, Google created seven videos for the most common manual action notifications. The videos include user-generated spam, hidden text and/or […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• TheFind: Mobile Now 35 Percent Of Our Traffic
• Microsoft’s Latest Scroogled Target: Google’s “Gspam” Ads That Look Like Email
• New Google Glass User Survey Suggests YouTube App Is Coming Soon
• On YouTube, Funny Ads For Menstruation, Condoms & Butt Wipes That Would Never Air On TV
• When It Comes To Social Media Sharing, Mobile Rules
• ComScore Reports Retail E-Commerce Sales Reached $49.8 Billion In 2Q
• Twitter Claims Promoted Tweets Lift Offline Sales By 12% For CPG Brands

Search News From Around The Web:

Local & Maps

• Claim Your Free Bing Places for Business Listing Now, Bing Ads Blog
• How Long Should Your Business Description Be in the Google Places for Business Dashboard?, Local University
• Optimizing Your Local Presence for Mobile Search (and vice versa!), distilled

Link Building

• 12 Ways to Optimize Press Releases & Avoid Google Penalties, Search Engine Watch
• Essential Tools for Outreach Experts: An Update for 2013, Siege Media
• What Does Google’s Link Schemes Update Mean for Guest Posting?, Search Engine Watch

Searching

• How to get the most out of Google search, CNET

SEO

• AuthorRank Isn’t Real (Yet) So Don’t Worry About It (Too Much), stevenashattuck.com
• Can You Avoid Losing Google Rankings When Moving Your Site to a New Domain?, Search Engine People
• Confessions of a News Jacker., Barrie Moran SEO
• What I Learnt From Revoking A Google Manual Penalty, Search Engine Journal

SEM / Paid Search

• 10 Alternatives to Google AdWords, PPC Hero
• 12 Tips for Improving Your Google AdWords Strategy, Noobpreneur.com
• 23 Pay-Per-Click Lessons from Marketing Masterminds, Unbounce
• 7 Tools to Help You Build & Optimize a Profitable PPC Campaign, Search Engine People
• Bing Ads Academy – Bing Ads Reports and how to tailor them to your optimisation needs part 2, Bing Ads Blog
• My Top 10 PPC Blogs, Beyond the Paid
• New Mind Blowing Advanced % Change Filters in AdWords, PPC Hero
• The PPC Guide for Beginners, Part 3: The Landing Page Dilemma, WordStream
• What Really Happened in the Latest Quality Score Update, PPC Epiphany

Search Marketing

• Video: Google Manual Action Viewer, In-Depth Articles, Links, Apple Referrer & Facebook Search, Search Engine Roundtable