SearchCap: The Day In Search, February 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic.
  Over the past week or so, we’ve been hearing reports of the number of links being reported within Google Webmaster Tools drastically changing from what it was days before the change. Last week, we received some reports of Google increasing the number of links being reported in the tool. This week, we are seeing dozens […]
• Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
  Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. […]
• Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement
  I am absolutely fascinated by the automotive industry and am admittedly a car guy. The newest cars continually impress me because every new model seems like a significant upgrade over the previous model. And they really are. New cars are lighter, stronger, more spacious, safer, more fuel efficient, and quicker than ever. A 2013 Mazda […]
• How A Slight Change In Reporting Can Change Your SEO Practice Forever
  The past 12-18 months have seen a great deal of attention around the concept of Big Data in the marketing world. The numerous ways in which Big Data promises to increase insight into online behavior, customer profiling and more has been written about extensively. At Conductor, we agree that Big Data will lead (or has […]
• Live @ SMX West: How To Enchant Customers With Personas
  Enchantment, as defined by bestselling business guru Guy Kawasaki, isn’t about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a […]
• Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too
  Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users
• The Twitter Ecosystem
• The Scoop On Proximity Services Like Sonar
• Microsoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaign
• Yahoo Strikes Deal To Run Contextual AdSense Ads From Google
• Yelp Reports 65 Percent Revenue Growth But Bigger Than Expected Loss

Search News From Around The Web:

Applications & Portal Features

• Hands on with Google’s new Chrome message center, Computerworld Blogs

Business Issues

• Google Joins JPMorgan in Seeking Software Patent Limits, Bloomberg

Local Search & Maps

• An SMB guide to dominating local search in 2013, PPC Associates Blog
• Determining the Best Local Citation Sources for Any Market, ngsmarketing.com
• Google+ Local To Come To Google Apps Users, Search Engine Roundtable
• Selecting the Right Mobile Keywords, seo-positive.co.uk

Link Building

• 5 Key Preparation Steps in B2B Link Building Outreach, komarketingassociates.com
• A Review of The Link Building Book by Paddy Moogan, SEO Chicks
• Building an Effective Link Profile, Search Engine Watch
• How We Got Our Penalty Revoked Using the Disavow Tool (Case Study), State of Search
• Lost Link alerts through Google Docs, Majestic SEO Blog

SEM Industry

• Talking Majestic SEO with Dixon Jones, Kalexiko Blog

SEO & SEM

• 5 Ways To Protect Your Brand With Paid Search, Search Engine People
• Case Study: Quadrupling A Small Account’s Conversions in Just 90 Day, Certified Knowledge
• Google Enhanced Campaigns: A Flawed Step in the Right Direction, RKG Blog
• How to Effectively Scale _____ Hat SEO to the Moon, SEO Book
• Make Sure Your Best Converting AdWords Ads are Shown, Search Engine People
• PPC Competitor Strategy Talk: Your Brand vs. the World, Luna Metrics
• SEO Speak: ALT tags, VerticalLeap
• The Effect Infinite scroll has on SEO, Shimon Sandler
• Ultimate Guide to Paid Search Acronyms & Terminology, PPC Hero
• Why Slow Local SEO Rules, LocalVisibilitySystem.com