Google Ads announces AI Max for Search campaigns beta
Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.
Topic: Search advertising
Amazon advertising match types: What you need to know
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Apple rebrands Search Ads as Apple Ads
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
Google hit with $6.6 billion lawsuit over search dominance
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
Google Ads expands PMax negative keyword limits
Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.
Google expands Message asset to Performance Max
Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions.
How to craft search ads that stand out
Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.
Google Ads brand settings: What you need to know about inclusion & exclusion
Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.
How to use keyword insertion for more effective Google Ads
Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.
New Google Ads prediction model scores landing page navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.
Search ad spending surged in Q4 2024, with retail media leading: report
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.
Exact match keywords in Google Ads: Everything you need to know
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.
How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.
Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
Google Ad spend grows despite AI changes
Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.
Google expands Travel Feeds in Search Ads
Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
TikTok Search Ads Campaign launch in U.S.
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
4 Google Performance Max updates: New insights and reporting
Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
Google brings negative keyword exclusions to Performance Max
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
What Google’s query matching update means for future PPC campaigns
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Search ad costs rise, conversion rates decline again in 2024
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Google expands generative AI capabilities for automatically created assets
Google's generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.