Bing Ads Editor now supports in-market audiences
Manage in-market audience associations in bulk.
Topic: Search advertising
Google adds Smart Bidding for search partners
Smart Bidding may be used instead of smart pricing when conversion tracking is enabled.
Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page
Make quick changes on the fly from several of the cards featured on the Overview page.
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.
Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out
10 Automated Extensions are available in Bing Ads.
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.
Search ads automation
The search engines have been incorporating artificial intelligence and machine learning at all levels of paid search from bid simulators to ad copy. Google, in particular, has been moving toward automating the ad creation and testing process. There are several options for automating ad creative. Dynamic Search Ads At the very bottom of the campaign […]
Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features.
SearchCap: Crawl budget, content development & shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist […]
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software's Q4 2017 reporting.
What you learn from talking with Google’s largest advertisers all day, every day
The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.
Google is testing images in search text ads
The test was spotted on mobile over the weekend.
[UPDATED] Google Ad Grants policy changes include 5% CTR minimum
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.
Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
No keywords, no bidding with new simplified search product.
Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
Google AdWords doubles the number of Sitelinks on search ads
With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.
Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat.
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability improvements.
Bing Ads now offers competitive share of voice metrics
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
Bing Ads: Standard text ad support to end July 31, 2017
Advertisers will not be able to edit old STAs or create new ones after that date.
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
Search ads generated 50 percent of digital revenue in first half of 2016
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
Due to a bug, AdWords Partners are told their Search Ad specializations have expired
The bug is also affecting company specialization data in Partner accounts.
Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
Apple rolls out Search Ads for the App Store
Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.
Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.