Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
Topic: Search engine optimization
Stop letting AI make your marketing decisions
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
SEO-friendly website design and development
A thorough guide to making sure that your website design and development is 100% SEO-friendly.
Search engine positioning
What is search engine positioning? And why is it important? Learn everything you need to know right here.
Does your website need an llms.txt file? + How to create one
The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.
Google shares preferred source follower data via email
Google is also asking if you want these reports in Search Console via a survery.
How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
How product thinking can make you a better SEO
Product thinking forces you to ask better questions about SEO: What problem are we solving, how should it be built, and did it actually work?
Google warns against using fake author information on your content
Google wrote in its documentation to "avoid using deceptive authorship information."
Reddit for organic and AI search: 7 ways to build visibility
From finding the right communities to warming accounts, see how Reddit can influence search visibility and B2B buying decisions.
Google Search Console performance report filter allows selection of multiple countries
Google now lets you select multiple countries at the same time when filtering the performance report within Google Search Console.
Subdomain vs subdirectory: Which is better for SEO?
Should you use a subdomain or subdirectory? Learn how each impacts SEO and get expert-backed guidance to choose the best structure for your site.
Commercial intent keywords: What they are and how to rank
Learn how to find buyer intent keywords and evaluate commercial intent for a set of keywords.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
How to write SEO-friendly meta descriptions
Learn how to write meta descriptions that are SEO-friendly. And lead to more organic clicks.
Google Search shares data on how long crawling, indexing and serving takes
Google broke down the general timing it takes for various Google Search tasks take, both in terms of average time and longest time.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
How to decide which ecommerce categories deserve more internal links
Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.
What effective SEO client onboarding looks like: The first 90 days
SEO onboarding sets the tone for the client relationship. Learn what to establish early around goals, expectations, and responsibilities.
Google says main content is critical and describes how search quality raters evaluate it
Google has updated the creating helpful, reliable, people-first content help document with more information.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
Google Search now says it’s critical to manually factcheck and review all AI-generated content for accuracy and trustworthiness
Google has updated its AI-generated content guidelines for Google Search.
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
YouTube keyword research: Boost your video visibility
A comprehensive guide to finding keywords for your YouTube videos. Includes pro tips and advanced strategies.
Google AI Overviews jump from 26% to 80% of branded queries
DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.
The best SEO hires bring judgment, not just expertise
Technical SEO is only part of the equation. Here’s how to assess senior candidates for judgment, problem-solving, and business impact.
SEO and meta descriptions: Everything you need to know in 2027
You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better meta descriptions.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".