Pagination and SEO: What you need to know in 2027
Pagination can open paths to deeper content — or quietly cut them off. See what matters for crawling, indexing, and canonicalization.
Topic: Search engine optimization
From pre-Google SEO to AI: What Heather Lloyd-Martin says still matters
After recessions, algorithm shifts and AI disruption, this search veteran explains why persuasive, people-first content endures.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
BuzzSumo: The definitive guide
A complete guide to the popular content marketing tool, BuzzSumo. Includes a detailed tutorial and lots of "pro tips".
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.
YouTube hashtags: How to use them to get more views
How to use YouTube hashtags to get more views on your videos.
How to become the answer in AI search: The ASC framework
What does AI say about your brand? Analysis, SEO, and content turn that answer into a practical visibility plan.
Measuring AEO: A 3-layer attribution framework
LLM referrals capture only part of AEO’s impact. Connect AI search visibility to the traffic, demand, and revenue signals beyond the click.
Smarter ways to visualize search marketing data in 2027
Better data storytelling puts performance changes in context, surfaces hidden patterns, and gives stakeholders a clearer path forward.
Title tags and SEO: Everything you need to know in 2027
Make your page titles pop in the SERPs with creative techniques that capture attention without sacrificing relevance.
Google testing “Dive deeper” for Google Discover – it’s not good for publishers
Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover."
Schema for AI search: Turning entity gaps into organic growth
How schema fixes and content updates can turn entity gaps into measurable gains, including stronger conversions and greater AI visibility.
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
The SEO career playbook is dead. Good!
Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out unemployment.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
The follow-up query: Rethinking SEO for conversational search
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
AI Overviews and paid search: When to fight, influence, or generate demand
Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
The future of content isn’t writing. It’s thinking
SEO content is getting cheaper to produce, shifting value toward the ideas, expertise, judgment, and experience behind the words.
Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.
Keyword seed selection for international SEO
International keyword research can make a market look empty when the seed misses local terms. Here’s how to find better entry points.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
The ghosting epidemic: Why efficiency killed basic professional courtesy
Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.
Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
B2B content marketing: The ultimate guide
Complete guide to content marketing for B2B businesses. Includes lots of strategies, examples and mini case studies.
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?