Topic: Search engine optimization

SearchCap: Germany Wants Google’s Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Official: Google Should Reveal Its Ranking Algorithm One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from […]

German Official: Google Should Reveal Its Ranking Algorithm

One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in the interview that Google needs to become more “transparent” about its algorithm and […]

Bing Offers Predictions On Scottish Independence Vote

Bing is now offering predictions on the outcome of the Scottish Independence Referendum. Search Bing for [scottish independence] or [scottish referendum] and Bing will provide the best mathematical guess based on Bing Predicts. Here is the current prediction, which was last updated yesterday: Bing said it has successfully and accurately provided predictions on reality TV shows, […]

Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings

Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the location of the survey’s participants, BrightLocal clarified in the comments that over 85 percent of the […]

When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph

As Google continues to provide quick answers and Knowledge Graph data directly at the top of the search results, publisher concerns continue to rise. Publishers are worried that searchers will have less of a need and desire to click through from Google’s search results page to the publisher’s page, leaving the publishers with very little […]

Google Knowledge Graph Now With “In The News” Box

Google has launched a new Knowledge Graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” you would think Google would take you to […]

SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings PLAs To Third-Party Sites Like Walmart.com Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The […]

The Confusion Over Google’s Algorithm Updates & Refreshes

I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates; it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around its search algorithms. Often, Google will not confirm updates or algorithm refreshes. Plus, with manual actions and link […]

Industry Survey: 37% Of Local SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year

According to an industry survey by local search firm BrightLocal, a majority of local SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled more than 1,700 SEOs, with 31 percent of the survey […]

Google Pushes Back Against EU Publisher PR Offensive

Google Executive Chairman Eric Schmidt took to the Google Europe Blog this weekend to defend his company against a Europe-wide ad campaign that asserts Google has abused its dominant market position in search. It’s essentially a public appeal on the same terms being argued to the European Commission for why Google needs to be restrained. […]

Latest Google AdWords PLA Test: Segmenting Products By Brand

Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave Digital saw the result below which groups product listing ads by […]

Google Authorship May Be Dead, But Author Rank Is Not

Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship […]

In-App Search: Great Idea, Not So Great Experience

Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program has made. Now an independent search app […]

Google Blog Search Now Within Google News Search

Google has quietly disabled the Google Blog Search home page at google.com/blogsearch and redirects it to the Google home page. Now, if you want to filter content based on blog posts, you can do so by going to Google News, clicking on the Search Tools and selecting the “All news” drop down and checking off […]

SEO

Study: Organic Search Drives 51% Of Traffic, Social Only 5%

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic […]