Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news editor Barry Schwartz noted in his article, “Where […]
At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal. Page One Search Results More Likely To Contain HTTPS Urls Gary explained that while only 10% of the crawled and discovered URLs on the web are HTTPS URLs, that […]
It’s not hard to make the case that Pinterest is a perfect social network for marketers, and Tailwind CEO Daniel Maloney hit upon the crux of the matter during a session this week at SMX East in New York. Twitter, he said, is mostly about what I’m doing; Facebook is about who I am; Pinterest […]
SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America. [blockquote cite=”SEMPO”]While the initial search congress and creation of the North American Search Engine Marketing Code of Ethics is being organized by SEMPO, […]
Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog Googler Talks HTTPS + Insights from SEO VIPs, BruceClay.com #SMX Liveblog: Conversion Rate Rock Stars, BruceClay.com #SMX Liveblog: Google Says Penguin May Come Next Week, BruceClay.com #SMX Liveblog: Pigeon, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin Refresh May Come As Early As Next Week Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching […]
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to webmasters for helping secure […]
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to release. Of course, it may not […]
According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores and so on are showing up 44% more often. What are direct […]
Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Can Use Now #22a, BruceClay.com #SMX Liveblog: Creating, Testing, Optimizing Paid Search Ads, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from […]
Yesterday a new anti-Google consortium called “Focus on the User” launched a website that cleverly uses Google’s own words and algorithm to make an argument against Google+ Local (map pack) search results. It also operates as a concrete proposal that might substitute for the now defunct “rival links” compromise in the Google-EU antitrust matter. One […]
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only […]
Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, its crawler, should slow down or stop crawling your website. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they cannot access your […]
Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog: Marketing in the Age of the Internet of Things, BruceClay.com #SMX Liveblog: The Importance of Imagery, BruceClay.com #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata […]
Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my iPhone for the same […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
Contributor Shari Thurow describes what can happen if you don't follow search engine guidelines on SEO.
Google began rolling out Panda 4.1 last week, a process that continues into this week, but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. While the biggest losers are sites in the […]
Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By 1998, “BackRub” had become Google, with Sun co-founder Andy Bechtolsheim offering […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close For some, it may seem like there has always been Google, and it’s always been the […]
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo shared the news today, a […]
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In The EU, Lots Of People Are Asking Google To Forget Content That They Authored Here’s one from the “shaking my head” department: If you assumed that all of the “Right […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New Updates For Its iPhone App Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the […]
Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. [blockquote cite=”Bing Search Blog”]With this release, we were able to take advantage of the extensibility possible in iOS8 making it easier to extend the reach […]
Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Private Blog Networks, PBNs, are generally groups of blogs or sites often controlled by one publisher, with the […]
The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based on some early testing, the range goes from superheroes to product specifics and popular events to company profiles searches. […]
Last week, comScore released its August U.S. search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe, Google’s share is above 90 percent, which is why all the antitrust activity. Back in the U.S., Microsoft and Yahoo combined for 29 percent, which is where the Search Alliance […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Ask.com Google Arbitrage Ever Stop? Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue […]
Earlier this month, we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant to the query, within the snippets of the search results. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution Over the next few weeks, Bing is rolling out new updates to its image search […]
Some Google+ elements have disappeared from Knowledge Graph boxes that appear in Google search for some brands, but Google says this is a bug that’s being fixed. The bug only impacts the Knowledge Graph box appearing on the right side of the search results page. If the brand has a Google+ page, then some Google+ elements are […]
Thinking about moving your site to HTTPS, in order to tap into the promised chance to rank better in Google? Buffer recently discovered that the technicalities of doing it could cause you to plunge in traffic. In August, Google announced that sites moving to secure servers would get a minor ranking boost in search results. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced […]
One of the harsh realities of being a search marketer is that you can become incredibly skilled at your job, technically adept and a master of all of the nuances of SEO or SEM and still struggle to get the kind of results you hope for. Why? Because your competitors are working just as hard, […]
Google uses a variety of signals to determine how to rank search results, such examining linking patterns on the web, an individual’s geographic location, search history and more. Now, perhaps what you’re watching on TV might become a new factor. Bill Slawski, an SEO patent guru, posted on his blog that Google was recently granted […]