SearchCap: Germany Wants Google’s Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• German Official: Google Should Reveal Its Ranking Algorithm
  One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in the interview that Google needs to become more “transparent” about its algorithm and […]
• Google Revives, Upgrades My Maps
  Like many of Google’s local/mapping products, My Maps has had a … let’s call it a “checkered” history. It’s been heavily promoted and then seemingly ignored. It’s been renamed (to “My Places”) and had some of its features co-opted by other Google products. Perhaps most importantly, it wasn’t supported in the new Google Maps that […]
• Image Ad Best Practices For The Google Display Network
  Your GDN ads shouldn’t be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network.
• Bing Offers Predictions On Scottish Independence Vote
  Bing is now offering predictions on the outcome of the Scottish Independence Referendum. Search Bing for [scottish independence] or [scottish referendum] and Bing will provide the best mathematical guess based on Bing Predicts. Here is the current prediction, which was last updated yesterday: Bing said it has successfully and accurately provided predictions on reality TV shows, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures
• Visa Takes Over Madison Square Park With Giant #StartWeekending Installation
• Enterprise Digital Analytics Platforms – New Market Intelligence Report
• Just Because People “Google” Stuff, Company Shouldn’t Lose Trademark
• New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID
• Macy’s Takes iBeacon Technology Nationwide, Installing More Than 4,000 Devices
• Best Practices For Image Ads On The Google Display Network
• Amazon Repricing Platform FeedVisor Launches Analytics Dashboard For High Volume Sellers
• Vungle’s In-App Video Ad Exchange First To Serve Ads Via Both Pre-Caching And Streaming
• Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize
• Social Networking Has Shortest, Most Frequent App Sessions
• Here’s What 2.7 Billion Social Shares Say About Online Publishing

Search News From Around The Web:

Local & Maps

• How Small Businesses Should Respond to the Google Pigeon Update, Search Engine People Blog
• Make your own way with the new My Maps, Google LatLong

Searching

• Recent Research from Mediative Provides New Ways for Businesses to use Google Results to Generate Website Traffic, Market Wired
• Google Indexing Google Maps Search Results Pages, Search Engine Roundtable
• I’m teaching a class on Google Books next week (Sept 23rd, 2014), SearchReSearch
• Launching Today: Mathematica Online!, Wolfram Blog

SEO

• Buying A Domain Name? Check Out Its History., Search Engine Roundtable
• Google Granted Patent on Using What You Watch on TV as a Ranking Signal, SEO By The Sea
• Google Notifying Webmasters Of Sitelinks Search Box Via Webmaster Tools, Search Engine Roundtable
• How to Combine Screaming Frog Data with Google Analytics Data, Moz
• Why Invest in SEO?, SEMrush Blog

SEM / Paid Search

• Announcing callout extensions support in the AdWords API, Google Ads Developer Blog
• Best eCommerce Experts In PPC, PPC Hero
• Selling PPC: Stop Pushing, Start Listening, PPC Hero