SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Apple Watch Brings Local Search To Your Wrist

  We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 U.S. respondents were potentially interested in buying one. The device carries a wide range of apps and features. Among them are Siri, Apple […]

• Expert Insights On The Future Of SEO, Part 2

  In today’s installment, search industry veterans predict where SEO will be in 2020.

• Google Says Indexing Its Own Results Was Mistake, Will Be Fixed

  Over the week, there were various reports of Google going against its own webmaster guidelines, by indexing its own search results. Last night, Google updated its robot.txt file to ensure it blocks its own search results from being in the Google search results. The guidelines read: Use robots.txt to prevent crawling of search results pages or other auto-generated pages that […]

• Google Revamps Webmaster Tools API

  Google announced on the Webmaster blog that they’ve updated the Google Webmaster Tools API to bring it up to par with other Google APIs. Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the main features of Webmaster Tools. Specific features within the new API […]

• How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

  News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major publication authored by […]

• Google Knowledge Graph Now With “In The News” Box

  Google has launched a new Knowledge Graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” you would think Google would take you to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Adjusts News Feed To Refine Ad Hiding Signals
• Is It Time For Brands To Silence Their 9-11 Tributes On Social Media? Yes
• Brand To Re-Create Marilyn Monroe’s Iconic Dress-Blowing Scene Then Urge Others To Share Their Own #MyMarilynMoment
• Power Editor Updates Give Advertisers Better Previews & Import Options
• From Coffee To Mobile King: How Starbucks Serves Up Its Mobile Strategy
• New California Law Says Businesses Can’t Stop Consumers From Posting Online Reviews
• Facebook Is Testing A Way For Users To Schedule Deletion Of Posts
• That List Of 5 Million Leaked Gmail User Names & Passwords Is Not As Scary As It Seems
• Survey: 53 Pct. Like New iPhone, 33 Pct. Want The Apple Watch
• New Benchmark Reports Coming To Google Analytics

Search News From Around The Web:

Industry

• Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences, The SEM Post

Searching

• Google Tests Search History Export, Google Operating System
• The Revolutionary Technique That Quietly Changed Machine Vision Forever, MIT Technology Review

SEO

• Introduction to Keyword Mapping for Content Managers, SEO Copywriting
• Is Google Going to Marry their Knowledge Base with their Search Engine?, SEO by the Sea
• The SEO-Friendly Way to Migrate a Website from HTTP to HTTPS for Free, SEMrush Blog

SEM / Paid Search

• Bing Ads Summer Release Highlights: Improvements in Performance, Speed and Efficiency, Bing Ads Blog
• Everything You Need to Know to Get Started with RLSAs, Certified Knowledge

Search Marketing

• Get Proactive And Reactive With Your Keyword Research, PPC Hero