Another week, another update to part of Google’s search algorithm. This time, Google announced a refresh of its Page Layout filter that it first announced back in January, or what’s often called the “Top Heavy” update. Updates, Updates It’s the fourth Google update in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Malicious Search Results More Common In Bing & Image Search Almost two of every three malicious redirects in major search engines are found on Bing, according to a new report […]
Many large enterprises face the challenge of dealing with a diverse portfolio of sites. This by itself is very complex, but that complexity is multiplied when those sites are operated by different teams of people. Some common scenarios where this happens are: Different product lines which are owned and operated by different business units. International […]
Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but […]
Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages. Including the original Penguin algorithm launch in late April, this is the third update, so we’re calling it Penguin 3 and avoiding the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Handpicks News Writers For Its Social Sidebar Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being […]
Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being featured in Bing’s Social Sidebar. U.S.-based searchers can now see journalists appearing in the “People Who Know” section of the Bing sidebar. These authors are often mixed in with those who appeared in […]
Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may […]
Ad network Chitika has just released some new data — you’re seeing it here first — that compares local search volumes on Google, Yahoo and Bing. The study examined both PC and mobile traffic to determine an overall number. (Chitika has now informed us that these numbers are incorrect; see postscript II below.) Chitika looked […]
The final day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. Advanced Keyword Research Tactics – SMX East 2012, BruceClay.com Live from MarketingProfs B2B: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch Google has announced details on the search algorithm and quality changes made over the past two months – August […]
Google has announced details on the search algorithm and quality changes made over the past two months – August and September. In total, Google lists 65 changes over the past two months. The previous announcement covered two months as well, and was for June and July. This time the key changes include Panda updates, improved […]
Vanessa Fox, our very own contributing editor, former Googler who helped build Google Webmaster Central, has designed her own search analytics application named BluePrint. The tool takes your search data and web analytics and combines the data in a useful and actionable manner for SEOs. The core three components of the software application include: Query […]
The second day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, BruceClay.com Google Bought a Zoo – Post […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]
Google has confirmed with us that on Thursday, September 27th, they released a Panda algorithm update – this would be the 20th Panda update and thus we are naming it Panda 20. This is a fairly major Panda update that impacts 2.4% of English search queries and is still rolling out. Late Friday afternoon, Google […]
A feature article in BusinessWeek explores the differences in Steve Jobs and Tim Cook’s leadership styles and the cultural differences at Apple under the two CEOs. The article also asks the question: would Apple Maps in its current less-than-perfect form would have been released under Jobs? Buried in the article is the following line: “Jobs […]
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will […]
Go to Google and search for [google.co.uk], Google’s UK home page. Google will return a knowledge graph result for Preston Lodge High School. What does Preston Lodge High School and Google UK have to do with each other? I am not sure. Searching Google for [google.com] does not return the same high school. In fact, […]
Yesterday at SMX East, during the “How to Play in the Exploding Mobile Ads Universe” session, Telmetrics’ Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based […]
Yesterday, Google’s Matt Cutts tweeted a reminder that Google makes one or two algorithm changes every day (around 500 a year). Google talked about this in a video they published last year, but it can be easy to forget. The algorithm changes that Google announces are only a tiny fraction of the changes they are […]
Google has published “information for webmasters” as least as far back as 2001. The original information included “do’s and don’ts” and “fact and fiction”. In 2003, Google expanded this information to include a specific set of “webmaster guidelines”: In 2006, www.google.com/webmasters became Google Webmaster Central, and the information for webmasters became a complete help […]
The first day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, BruceClay.com Google Bought a Zoo – Post […]
It’s been almost a month since Bing launched its Bing It On campaign — a sort of taste-test challenge comparing Bing’s and Google’s organic search results. And now, after an independent survey of about 4,700 people who took the challenge, Bing is touting how it’s changing the attitudes of many testers: We asked for people’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making Your Site Sticky For Both Search & Social Users You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors […]
Do really need me to tell you that link building has changed? I said it back in April; Danny Sullivan ranted about it in July; heck, Rand was even clamoring for it 2009. Link building is, and will continue to become, a vastly different industry, but I can’t imagine SEO where links don’t matter. I […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo BOSS Expands To Offer Geolocation Data Yahoo’s Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo’s […]
The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results. Cutts said this will impact 0.6% of English-US queries to a noticeable degree. He added it is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store In the beloved holiday film Miracle on 34th Street, people at Macy’s department store in New […]
If you’re searching for movie information on Google, you can now watch trailers right in your search results. Google posted about the change this afternoon, saying that a new “trailer” button will appear on searches for specific movie titles, and on queries like [showtimes nyc] or [movies nyc]. On that more generic type of search, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Social Sidebar Gains Klout Scores & People Recommendations Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. […]
Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. Bing says that Klout scores will now appear next to people surfaced in the sidebar, plus Klout’s data will be used to help determine some of the people who show. From Bing’s post: […]
Google has merged two of its popular search/keyword research tools. Google Insights for Search has been absorbed by Google Trends; the combined tool keeps the Google Trends name and exists at the www.google.com/trends address, too. If you try to access the Insights for Search address (www.google.com/insights/search), Google redirects you to the new Google Trends. When […]
Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering. The Sociable seems to have been the first to notice Twitter’s robots.txt changes, which now specifically allow Google, Bing, Yahoo, Yandex and other bots […]
Another source of Google search referrer data appears lost. Searches through Google that happen in Apple’s Safari browser search box in iOS 6, Apple’s latest mobile operating system, no longer pass along search terms to publishers. For those unfamiliar, “referrer” data is information a browser passes along to a publisher about the last page you were […]
Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link. Say what? A couple visuals […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Search & Social Engines Are Using Semantic Search The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and […]
The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Schmidt Floats Idea Of A Yahoo-Google Search Partnership Apple, Google and mapping apps weren’t the only thing that Eric Schmidt spoke about today in Tokyo. Forbes is reporting that Schmidt […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iPhone 5 Won’t Change Mobile Search, But Can Nokia? With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact […]