SearchCap: The Day In Search, September 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- iPhone 5 Won’t Change Mobile Search, But Can Nokia?
With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it’ll have on the mobile phone market, on Apple’s future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile […]
- Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!
Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. SMX East offers flexible pass options to […]
- Infographic: How To Do Keyword Research For SEO
Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that […]
- Using Share Of Voice To Measure SEO Results
Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more true than for SEOs. We talk about rankings, but we know rankings mean diddley squat. We point at ROI, but no one believes us. We try to lobby for changes like […]
- Enter The Cookie: How RFSA Will Affect SEM
Imagine doing a search on Google for the word [fuzzy bunny slippers] and seeing a mortgage company touting their wares in the first paid result. Impossible, you say, Google’s Quality Score would crush this hapless mortgage advertiser in just a few impressions, right? Maybe in 2011, but maybe not in 2012. The reason: a new […]
- Google Emails Authorship Confirmations To Bloggers
Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here’s the […]
- The Google Dance Is Back
Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a […]
- Google News Now Ten Years Old
On Saturday, Google News turned ten years old – launching on September 22, 2002, in reaction to the September 11th events. Google News was a response to enable people to find and search for news with multiple view points, opinions and perspectives. Since then, Google News has added over 50,000 news sources with 72 editions […]
- Local Search Cage Match: Google Vs. Apple Maps (And Siri)
Apple’s iPhone 5 sales appear to be rolling along as the handset receives high praise in most reviews — except for Maps. And as the drumbeat of criticism over Maps continues, some tech journalists wonder if this “fiasco” would have happened if Steve Jobs were still alive. The NY Times Joe Nocera calls Maps an […]
- FairSearch Member Kayak: Google Travel Search Has Had “No Impact On Our Business”
In the roughly two years since Google launched flight search and hotel search, Kayak CEO Steve Hafner says, “We haven’t seen any impact on our business.” This statement, made in a CNBC interview, would appear to directly contradict the central claim of the lobbying group to which Kayak belongs, FairSearch.org. The central claim is that […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Does Your Company Pay For Social Media Reviews?
- Costolo: Interactive Tweets, Curation Tool & Downloadable Tweet Archives Coming Soon
- Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements
- Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!
- Interactive Advertising: Way Beyond Shooting Ducks
- Facebook Seeking To “Close The Loop” With Offline Sales Data
- Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6
- Get Real: Facebook Asking Users To Rat Out Friends Who Aren’t Using Real Names
Search News From Around The Web:
Business Issues
- Facebook Is Worth $15, Barrons.com
- Google warned it could face antitrust proceedings in Europe, The Guardian
- Source: Apple Aggressively Recruiting Ex-Google Maps Staff To Build Out iOS Maps, TechCrunch
- Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs, Official Google Blog
- Google shares hit all-time high, Reuters
- New York Times closes on $300M sale of About Group, Wall Street Journal
- Source: Apple Aggressively Recruiting Ex-Google Maps Staff To Build Out iOS Maps, TechCrunch
- The Internet? We Built That, New York Times
Local, Maps & Mobile
- How Ridiculous Is It That Apple Maps Redirect To Google Maps On The Web?, TechCrunch
- Apple’s Feud With Google Is Now Felt on the iPhone, New York Times
- Asking for Reviews (Post Google Apocalypse), Mike Blumenthal
- Bing Viewing Census Data on Bing Maps, Bing Maps Blog
- Google Maps Designer Remembers How Difficult Apple Was, Search Engine Roundtable
- Google+ Pages Photos Show As Exclamation Points, Search Engine Roundtable
- New Apple Maps navigation app for iPhone disappoints, news.consumerreports.org
Link Building
- Aligning SEO Strategy & Social Media Activity to Build Links, Search Engine Watch
- The Cupcake Effect: Too Many Links, Not Enough Content, BruceClay.com
- Who’s lhas the cleanest link data source?, blog.majesticseo.com
Paid Search & Contextual
- Frustrated with poor mobile sales, publishers blame ad agencies, paidContent.org
Searching
- Google Updates Web Search Feedback Form?, Search Engine Roundtable
- Haifa University Library Opens Photo Database Featuring Pre-State Israel, Jspace News
SEM Industry
- The Most Important Local Business Directories for SEO, The Yext Blog
SEO & SEM
- 12 Questions to Ask Before Taking on SEO Clients, Search Engine Journal
- Do You Have an SEO Routine? Why?, CanuckSEO
- Going Beyond AdWords: How to Use Niche Ad Networks, PPC Hero
- Google News news_keywords Meta Tag: More Cons than Pros?, Adam Sherk
- Google PageRank is Chaff, BPWrap
- How to Quickly Identify Duplicate Content With a Site Crawl, Search Engine Watch
- SEO Tips for A Better Website, Daily SEO Tip
- Tips for creating high quality sites part 2, Inside AdSense
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