SearchCap: The Day In Search, September 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Eric Schmidt Floats Idea Of A Yahoo-Google Search Partnership

  Apple, Google and mapping apps weren’t the only thing that Eric Schmidt spoke about today in Tokyo. Forbes is reporting that Schmidt also floated the idea of a Google-Yahoo search partnership. Dow Jones reporter Kenneth Maxwell was at the event, and shared this statement with Forbes: Yes, I can confirm, Eric Schmidt definitely said they’d […]

• The Good & Bad Scenarios About Why Google Hasn’t “Done Anything Yet” About Google Maps For iOS

  Today, Google executive chairman Eric Schmidt said his company hasn’t done anything yet to bring Google Maps to iOS as a standalone app. That seems to contradict Google’s statement last week about wanting this to happen, as well as the company’s central mission. But negotiations and contract issues yet to be revealed might be a […]

• 11 Things To Ask Yourself When Optimizing Content

  A client asked me the other day why we were optimizing his software for Los Angeles, when he’s located in Raleigh, NC. In explaining the reason to him, I realized that a basic guideline for optimizing pages is long overdue. I’ve developed the following flow chart and explanation in response. Theming Content The first question […]

• Google To Proactively Police Ad Sitelinks For Duplicate Landing Pages

  Google has always banned the use of duplicate landing pages for AdWords sitelinks extensions. It just hasn’t been particularly aggressive about ensuring compliance, until now. This because the company has noticed many advertisers including two or more sitelinks that go to the same landing pages, or different pages with substantially the same content. Starting this […]

• How To Expand Your Keyword Portfolio For Global Leads & Sales

  Last time, we looked at the process of A Minimalist Approach To Global Keyword Expansion & Monitoring, which is the bare minimum a company should do in an overseas market. This essentially solves for the first phrase of the typical purchase cycle – Awareness. It is critical in a market where you don’t have a […]

• Google On iOS 6 Maps App: “We Haven’t Done Anything Yet”

  For the past week many people have been trying to determine whether Google had built (and submitted) a replacement app for Google Maps for the iPhone. There were even some reports, now largely debunked, that Google had in fact submitted an app and it was waiting for Apple’s approval. Google Executive Chairman Eric Schmidt seemed […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Study: Android Owners “More Complacent” Than iOS Users When It Comes To Browser Choice
• StumbleUpon Gets “Pinterest-y” New Redesign & Enhanced Functionality
• MySpace Is Back. Again. This Time With A Super Sleek Music-Oriented Look
• Google Survey Reveals What Users Want From Mobile Sites
• Photo Tour: Google’s Surprise-Filled New York City Office, Including Digital Bookshelf
• 12 Content Research Tools You Should Be Using
• California Governor Brown To Sign Autonomous Vehicle Law At Google Today
• Five Days Later, Feedburner Restores Feed Counts

Search News From Around The Web:

Applications & Portal Features

• For Microsoft, Google’s RoboHornet Benchmark Isn’t Real-World Enough, Launches Its Own Version, TechCrunch

Business Issues

• Exclusive: Twitter Eyeing Media Moguls — Like Chernin — for Board, AllThingsD
• No. 1 U.S. job site Indeed.com acquired by Japan’s Recruit Co., VentureBeat

Link Building

• Click and Select Date Ranges, Majestic SEO Blog
• Prepping Your Back Link Profile for 2013, Vertical Measures
• Reclaim Links, Traffic, Conversions You Lost Year Over Year, SEER Interactive

Local, Maps & Mobile

• Explore the great indoors with Google Maps for Android in France, Google LatLong
• Google cameras cross Green Line, Ynetnews
• Google updates Chrome app for iOS 6, makes it friendly with the iPhone 5, Engadget
• New updates to MapQuest for iPhone and iPod touch: Favorites, Drop a Pin, and more, blog.mapquest.com
• The Apple Maps Ecosystem, www.davidmihm.com
• There’s new Street View out for Andorra, Chile, and Croatia, googlesightseeing.com

Searching

• Yandex Launches Comparison Shopping for Clothing, Yandex.Company

SEM Industry

• Matthew Brown Interview: SMX East Sneak Peak & Structured Data Primer, BruceClay.com
• Semantic Schematic SEO Geek: My Interview With Mike Arnesen, PPC Associates Blog
• So why will 2013 be "the year of the SEO"? An interview with Nathan Safran, SEO Copywriting
• Why Customer Acquisition Is Like Fishing & Other Online Marketing Musings by Streko, AIM Clear Blog

SEO & SEM

• From the Bing Ads Editorial Team: User Safety and Privacy, Bing Ads Blog
• Mozscape Correlation Analysis of Recent Google Algorithm Changes, SEOmoz
• A Guide to Making Your Business Video SEO Friendly, Search Engine Journal
• Beyond SEO: Inbound Marketing in a Post-Google World, Outspoken Media
• Google News Highly Cited Attribution, Search Engine Roundtable
• How Many SEO Consultants Actually Know What They’re Talking About?, SEOmoz
• How To Spend Less and Sell More With Paid Search, koozai.com
• Optimizing Social Link Snippets for Facebook, Twitter & Google+, RKG Blog
• Submit Duplicate Google Reconsideration Requests, Search Engine Roundtable
• The Australian PPC Opportunity, Calculate Marketing Blog
• Using Web Analytics for PPC Optimization, Search Engine Watch
• Why Getting Read Could Improve Your AuthorRank, www.blindfiveyearold.com

Social Media

• Facebook Search Could Become a Social, Local Affair, Technology News
• Keep up with close friends no matter how far they roam, with new notification settings, blog.foursquare.com