How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Topic: Search engine optimization
Drive better rankings and engagement with a smarter SEO framework
With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb.
The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.
Why you need humans, not just AI, to run great SEO campaigns
AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.
How to prevent PPC from cannibalizing your SEO efforts
Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.
Why traditional keyword research is failing and how to fix it with search intent
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Google confirms most review count bugs fixed but some still to go
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.
Think spiderwebs, not funnels for remarkable SEO results
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
Nostalgia: your untapped local marketing opportunity
Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience.
YouTube citations in Google AI Overviews surge 25%
Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
Why interactive content is key to AI-optimized search success
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Google lawyer: Less than 1% of YouTube views come from search
This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Technical SEO post-migration: How to find and fix hidden errors
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.
Google bug cause reviews to drop out of local listings
Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
How to master user intent with SEO personas
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
Google Search testing ‘AI Mode’
Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Google AI Overviews now with detailed shopping comparisons
Google Search will provide a very detailed comparison of two products within its AI Overviews.
Mentorship in SEO: How to learn, grow, and build your network
SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.
Google Analytics simplifies cost data import
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
ChatGPT growing as a traffic referrer, reshaping search behavior: Report
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
From retro gaming glory to fighting Google: The journey of Brandon Saltalamacchia
Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.
How volatile have Google rankings really been?
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.
How to analyze and fix traffic drops: A 7-step framework
Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
How to use SEO to enhance your visibility within a specific geographic area
Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.