Video: Joe Beccalori on the diminishing value of organic
We go way back to discuss how SEO has changed over the years.
Topic: Search Engine Roundtable
Video: Alan Rabinowitz’s Google ranking & online reputation management tips
We talk about content, citations, on-page SEO, conversions, user experience and ORM.
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
Video: Alan Rabinowitz on nofollow links and affiliate links
We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.
Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the rest.
Video: Elie Orgel on using data to create pages that get links
Create content that easily gets links and ranks well in search.
Video: Michael Lewittes on growing a site after an algorithm update
He built his own entertainment news site, went through numerous Google algorithm updates and sold it to a private equity firm at the top.
Video: Mike Blumenthal on how to rank in Google Local
We also talked about the local SEO community and COVID's impact on local search.
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong areas?
Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition
Not only does he love SEO, he is also a musician.
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
Google confirms indexing issues with both canonicalization and mobile-indexing
Google said it is fixing the issue and there is no action you need to take.
Video: Drew Madore on how “black hat SEO” has changed over the years
What was considered "white hat" SEO in the old days may now be considered "black hat" SEO.
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
Video: Andrew Goodman on paid search against big brands & proper PPC experiments
Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.
Video: Jennifer Slegg on Google’s search quality raters guidelines
And whether SEOs too obsessed with Google search ranking updates.
Video: Brian Ussery of Razorfish on SEO for e-commerce sites
We also talked about the new GoogleBot and some of the old days in the SEO industry.
Video: Purna Virji of Microsoft on inclusion and accessibility in search
Purna also won the US Search Personality Award in 2019 and is just a really good person.
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft.
Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land
He not only built one authority in the search news and conference business, but two!
Video: Daniel Waisberg from Google on Search Console and the Search Relations Team
Daniel has a rich history in the search industry, even writing here at Search Engine Land for years before working at Google.
Video: Eli Schwartz on Google Panda gutting a site’s traffic
We also talked about enterprise SEO and what to expect when working with large companies on SEO.
Video: Katherine Watier Ong on how to grow your SEO team
We also discussed voice search marketing strategies.
Video: Sarah Teach on conscious capitalism in SEO
Conscious SEO is about being conscious about all the stake holders with your content.
Video: Gilad Sasson on cannabis SEO and past vs. future of SEO
The good old days of SEO from an SEO vet.
Video: Limor Barenholtz on how SEO has changed over the years
Coder, hacker, web site tinker who loves SEO and Google algorithms.
Google’s May 2020 core update was big and broad, search data tools show
This update was an "absolute monster" said Mordy Oberstein from RankRanger.
Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
Video: Mordy Oberstein on Google quality updates and featured snippets
Entities, entities and entities - they may be more important than you original thought?
Video: Ari Nahmani on local SEO and e-commerce in Google search
All the way from Jerusalem, Israel - we have SEO talk from Ari Nahmani of Kahena.
Video: Dan Leibson on local neural matching and Google My Business issues
Google My Business support is lacking in a big way according to Dan.
Video: Alexis Sanders on SEO strategy and how to test your SEO
Check out this super smart SEO on how she manages her clients SEO strategies and then measures its success.
Video: Eric Wu on how SEOs can talk to developers and going beyond content and links
Oh, and Eric may be the reason for Google building out the Panda algorithm.
Video: Dawn Anderson on Google BERT and what comes next
Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it.
Video: Kevin Doory on difference between traditional SEO and local SEO
He also shared some fun tips on Google My Business.