Google Ads location targeting glitch causes advertiser frustration
If there's potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.
Topic: Search Engine Roundtable
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
NerdWallet blames Google ranking issues in S-1 filing
This shows the importance of traffic diversification for both small and large companies.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
From the old Alta Vista days to doing SEO at the Wall Street Journal - we covered it all.
Google’s July 2021 core update rolled out quickly; here is what the data providers saw
While the June core update took a while to start rolling out, the July core update hit hard and fast.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
Google’s June 2021 core update was slow to roll out; here is what the data providers saw
This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.
Video: Mike McPeak on search marketing in low tech environments
We also spoke about learning SEO on the job, hiring an agency, and dealing with low volume keywords.
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
Video: Shimon Sandler on building and growing your search marketing agency
Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US.
Google product reviews algorithm update was big but not like a core update, say data providers
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Video: Fay Friedman on e-commerce SEO vs property management SEO
We also spoke about common issues found in many SEO audits.
Zero-click Google searches rose to nearly 65% in 2020
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief
Plus the Google algorithm updates continue, including a local search update.
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief
Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
Video: Steve Marin on content, SEO and using data as backup
We also spoke about ego ranking, how to help your clients write content and much more.
Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief
Wouldn't it be cool if Google told us when specific ranking factors were no longer being used?
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
Video: Eli Feldblum on the SEO industry maturing through the years
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Video: Dawn Beobide on Google confirmed vs unconfirmed algorithm updates
We also spoke about the upcoming Google Page Experience Update.
Video: Dawn Beobide on the importance of training your developers on SEO
We also spoke about the old days of the SEO forums, it was a super windy day.
Video: Phillip Thune on finding good writers and writing good content
We also spoke about how SEO behavior changed around content around both the Panda and Penguin releases.
Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads
We also speak about his current position running a company named Textbroker.
Video: Anthony Church on conversion tracking & SEO
We are not only in the SEO industry, we both went to the same university — go figure!
Video: Joe Beccalori on the importance of blending SEO with other digital marketing
Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.