Video: Wil Reynolds on the importance of data with search campaigns
Give back to your community and obsess over your data, those are two of the many tips given by Wil in this interview.
Topic: Search Engine Roundtable
Video: Dr. Pete on why tracking Google ranking updates is important
The creator of Mozcast talks about his work and passion for tracking Google search changes.
Video: Mel Carson on the early days of the search industry
Mel is one of the nicest and most caring people in the search industry - you should all get to know him.
Video: Marie Haynes discusses Google algorithm updates, penalties and more on E-A-T
How does one go from being a veterinarian to a running full time SEO agency?
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google's review gating policy.
Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO
Learn more about local SEO from the super passionate and smart Greg Gifford.
Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land
Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert.
Video: Ruth Burr Reedy on human-readable Google ranking signals
Are you focusing in on the wrong thing when it comes to Google algorithms?
Video: Casie Gillette on importance of memorable content for SEO
Learn from industry vet about the importance of creating strong content and relationships in the industry.
Video: Mary Bowling on the growth of local SEO and importance knowledge panels
What a fun discussion with this local SEO legend, who has devoted her life to helping small businesses succeed.
Video: Catalyst’s Paul Shapiro on going beyond technical SEO
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO
Working in a big enterprise like IBM can be really impactful and rewarding.
Video: Rand Fishkin on Google’s anti-competitive practices and more
In part two of this interview, we get down to business and talk about is Google being evil...
Video: Rand Fishkin on the early days of SEO and starting and leaving Moz
Check out this interview with SEO legend Rand Fishkin.
Video: Mike King on the evolution of link building
Learn about how link building has (or has not) changed over the years in this video.
Video: Lily Ray on recovering after a Google core update
Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update.
Decode the science of SEO- Live webinar Tuesday!
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become […]
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to publishers: Start using new Bing URL submission process for indexing nowFeb 7, 2019 by Barry Schwartz Do you have new or updated content you want Bing to discover faster? […]
SearchCap: Google AMP errors, Google My Business messaging & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo is growing fast but not enough to grab SEOs’ attentionJan 28, 2019 by Greg Sterling The search engine’s share is small but some of its metrics are better than Bing’s, […]
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
SearchCap: Google Posts traffic changes, Google China & ABM metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward. Google Posts […]
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
SearchCap: Google Ads exact match name and brands in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]
SearchCap: Google Maps personalization, Google AMP report & Google shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s a CDP? Does your company need one?Dec 10, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making […]
SearchCap: Google hack removal, Allo goes goodbye & responsive search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out more features for responsive search ads, adding 10 languagesDec 6, 2018 by Ginny Marvin New tools in the web interface are designed to make creating RSAs easier. Missed […]
SearchCap: Google’s filter bubble, live streams in search & exact match naming
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search now supports live streams with Indexing API, structured dataDec 5, 2018 by Barry Schwartz Do you live stream video content? Here is a new way to get more exposure […]
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
SearchCap: Google Search Console changes, Google Image design & Russia penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Image Search launching a new design for image preview?Nov 27, 2018 by Barry Schwartz We’re waiting for official confirmation from Google but they may be rolling out a design […]
SearchCap: Google My Business app, Bing ads insights & web site trust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]
SearchCap: Google Assistant GMB setting, voice assistance & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigmNov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the […]
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways ignoring SEO could affect your bottom line Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but […]
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor.
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Updated: The big list of Google Easter eggsOct 9, 2018 by Chris Sherman We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th […]
SearchCap: Bing political ads & Google Search Console issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing votes ‘no’ on political candidate and ballot measure adsOct 5, 2018 by Amy Gesenhues The policy will not likely impact Bing’s ad revenue as the search engine reports political ads […]
SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
SearchCap: Google family led icon, link building and SEO audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A basic SEO audit for small businessesSep 28, 2018 by Marcus Miller Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps […]