Topic: Sepandar Kamvar

Study Asks, Can You Trust Google’s Personalized Search Results?

New research designed to analyze Google’s personalized search results and make the process the search engine uses more transparent has generated interesting and controversial findings. The study examined a number of commonly held notions about personalization, including the idea that personalization is subtle, that it can often surface more long-tail results, and that personalization is […]

Aardvark “Help Engine” Opens To Wider Use

In private testing for the past few months, Aardvark is now opening its doors to more searchers today in conjunction with the South By Southwest conference. Also known as Vark, Aardvark is a “help engine” that allows people to send questions to friends and friends of friends and receive fast responses. My companion piece, The […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

Organizing The World’s Push Content: The iGoogle Ecosystem

Today, we welcome another guest author to Just Behave. This week, we’re pleased to welcome Sep Kamvar, the lead software engineer of personalization at Google. In the first of two parts, Sep looks at how the introduction of iGoogle and gadgets have created a new ecosystem of push content and how Google tackles the problem […]

SEO

Google Gadget Ventures: Get Paid To Develop Google Gadgets

How do you help encourage the growth of a widgets or gadgets ecosystem? Being big is a good, natural start. It has helped people flock to develop Facebook applications or Yahoo Widgets or Google Gadgets, just for exposure to the traffic at these places. But Google wants to encourage with more than traffic. Now it’s […]

iGoogle, Personalized Search And You

Yesterday was “Google Personalization Day” for me and a number of others who attended a meeting at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization Technical Lead Sep Kamvar and iGoogle Product Manager Jessica Ewing. Barry has captured much of the factual information coming out of the […]

Google Offers “Queryless Search” & Personalized Recommendations

Google is rolling out two features today that subtly but meaningfully enhance the level of personalization offered to anyone with a Google account. And while they’re tied to your search behavior, they don’t directly alter the standard search results you see, even if you’ve enabled personalization by searching while signed in to Google account. The […]

Google Ramps Up Personalized Search

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of “same results, all around” eventually come to an end. For searchers, […]