SearchCap: The Day In Search, April 27, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  Search In Pictures: A Yahoo Journey; Google Job Offer & Paper AdSense
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
• 
  Microsoft’s Online Ad Unit Revenue Increases 11%
  Microsoft announced their first quarter earnings for 2007. The Online Services Business unit, which is comprised of adCenter and other MSN properties, noticed an increase in revenue of 11%, earning $6.23 million. However, they due to significant investments, the Online Services Business unit lost $200 million this past quarter, which…
• 
  EconSM Conference: Social Media Sans Search
  Yesterday’s Economics of Social Media (EconSM) conference in LA, the first event from the team at PaidContent, was an impressive debut, both in terms of attendance and the range and “quality” of speakers on the stage. I’m not going to attempt to summarize all the individual sessions; rather, I have…
• 
  Google To Build Data Center In Belgium
  Google reportedly to build data center in Belgium from MarketWatch reports that Google is going to spend 250 million EUROs (about $341 million US) on a data center in Belgium….
• 
  Searcharazzi: Touring the SEM Graveyard
  Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms…
• 
  Google To Give Google China More Freedom
  Google Aims to Make Gains in China By Giving Units Greater Autonomy from the Wall Street Journal reports Eric Schmidt, Google’s CEO, saying that Google plans to give Google China more autonomy. Mr. Schmidt said, “Google China is run very autonomously. We want to increase that … China is growing…
• 
  Q&A With Google Personalization Gurus Sep Kamvar and Marissa Mayer
  Last week I had the chance to talk to Marissa Mayer, Google VP, Search Products & User Experience, and Sep Kamvar, engineering lead for personalization at Google, about the inclusion of Web History into personalized search. On the face of it, this is another beta announcement from Google that…

Search News Headlines From Elsewhere

Applications & Portal Features

• Google
  Personalized Home Pages Begin To Come Back After Scare, Search Engine
  Roundtable
• Protecting
  your security online, Inside AdWords Blog
• New
  Google Apps Demo, Google Enterprise Blog
• AOL
  One Step Behind Again: New Home Page Identical To Yahoo, Techcrunch
• Google
  Desktop 5 in 29 languages, Google Blog

Business Issues

• Advertisers
  Look Forward to One-Stop Shopping on Google, Wired
• Interview
  with Chris DiBona of Google, Read/Write Web

Conferences

• Search
  Engine Strategies Toronto — Seth Godin!, Traffick

Local, Maps & Mobile

• Google Local OneBox Midpage
  Results?, SEO By The Sea

Paid Search & Contextual

• How
  to: Build an Affiliate Site You Can Sell for $1M, TropicalSEO
• Pay
  Per Click Strategies, Bruce Clay
• Find
  Your Tail Terms, Cat Seda
• Microsoft’s
  Analytics Program Still in Alpha – “Project Gatineau”, Stepforth
• The
  Eight Principles to Ensure Click Quality, Search Engine War

Searching

• Google
  Site Operator: an Ode to Thee, Brian White
• Search
  The Internet Without Google, ebPublishing.com

SEM Industry

• The
  10 Commandments of Search, SEO Refugee Blog

SEO & SEM

• How
  to Set Up a Google Sitemap with a Yahoo! Store, Karl Ribas
• Yahoo to Use Query Histories to
  Improve Search Results?, SEO By The Sea
• How
  to avoid duplicate content in search engine promotion, Pandia
• What
  Makes an Ideal SEO Client?, Online Marketing Blog
• Google Toolbar
  Showing Buggy PageRank Data?, Search Engine Roundtable
• SEO
  Review of Reflections Coaching, SEO Refugee
• Link
  Buying Tug of War – Buy ’em if you got ’em!, SEM Geek
• How
  Google, Yahoo & Ask.com Treat the No Follow Link Attribute, Search
  Engine Journal
• The
  Life Time Value of Links Based on Google Webmaster Central, Search
  Engine Roundtable

Social Media

• When
  you don’t make an effort on digg, you still get buried, Vanessa Fox

• My
  Twitter Account Deleted, Restored, Techcrunch

Video, Audio & Image Search

• Search engine Exalead
  presents several new advanced features, Pandia

Other Stuff

• Racing
  to save the world, Google Blog
• Be
  Careful Where You Advertise, Art Of Money
• Is
  one of these eight search engines the next Google? (Hint: No.),
  Valleywag
• ANZAC
  Day Google Doodle, InsideGoogle
• Meet
  the Help Group, Google Docs & Spreadsheets Blog