Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Topic: Social media measurement
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help.
Need A Google Alerts Replacement? Meet Talkwalker
With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. Luxembourg-based Talkwalker is a social media monitoring company that has now released its own keyword-based alerts resource. The free service utilizes Google’s Web, news, and blog databases and delivers alerts by email or RSS. So, are […]
Link Building Tool Review: SEOmoz PRO
Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use. Let’s start with a quick overview of what’s in the program and then focus on the link building tools. SEOmoz PRO SEOmoz PRO is a set of “software, tools and resources to maximize […]
SearchCap: The Day In Search, October 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Demands Speed—Do You Need A Content Delivery Network? With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now […]
Making Sense Of Buzz
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
7 Things I Never Want To Read In Social Media Lists Again
One of the challenges that bloggers face, compared to ‘real’ journalists, is that we’re not conditioned to churn out stories, no matter what. And so with a deadline looming for this post, I wondered what to write about, but nothing really grabbed my attention. But then I got to thinking – maybe I should write […]
Build Out Your PPC Toolbox With Non-PPC Tools
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
Is International Social Media Marketing Just Too Difficult?
Social media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over?
Day Three: PubCon Vegas 2009
Day three is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day three coverage: Best of PubCon 2009, Managing Greatness Competitive Intelligence: Know Thy Competitor Well, outspokenmedia.com Holiday […]
New York Times On Buzz Search
Brands for the Chattering Masses from the New York Times covers a search engine most people can’t afford, the "buzz" search that Nielsen BuzzMetrics operates, along with those from others. The idea is that these services can scan what’s being posted on the web, in blogs and elsewhere, and generate buzz reports for companies. Personally, […]