CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now.
Topic: TrustArc
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
SearchCap: Google upgrades event search feature, rookie link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google event search feature adds more details and links to book tickets Jul 26, 2018 by Barry Schwartz Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving […]
Cookiegate Another Privacy Black Eye For Google
Call it “Cookiegate” — or “Safarigate” perhaps. Late last night we got the Wall Street Journal’s piece: “Google’s iPhone Tracking: Web Giant, Others Bypassed Apple Browser Settings for Guarding Privacy.” Danny covered the article and its claims extensively at Marketing Land. This morning there’s an expanding debate about whether the WSJ mischaracterized Google’s behavior unfairly […]
Yet More Tips For Diagnosing & Fixing Panda Problems
Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda. Google told Barry […]
It’s Not About Cookies: Privacy Debate Happening At Wrong Level
Some form of digital privacy regulation in the US is about 90 percent certain in the coming year. In Europe, where privacy rules are much more stringent, the details of new consumer protections are currently being worked out on a practical level. For example on Wednesday the EU data protection authority decided that location data […]
Privacy Concerns, Online Ad Targeting On Apparent Collision Course
Call it the “Cuban Missile Crisis” of online advertising: consumers and publishers are increasingly at odds over online ad targeting and behavioral targeting (BT) in particular. While that may be a hyperbolic characterization, the majority of US internet users appear uncomfortable with online tracking and targeting at a time when publishers and search engines are […]
SearchBiz: Google “Less Trusted,” Eric Schmidt On Meet The Press, Yahooligans “Vote” For New CEO, Microsoft Releases First iPhone App, Mobile To Be Primary Internet By 2020
The Wall Street Journal reports this morning that Google is negotiating with ISPs for “a fast lane for its own content” and is backing away from net neutrality. However, Google vigorously disputes this characterization and explains that instead it is seeking to “‘colocate” caching servers within broadband providers’ own facilities,” which has the practical effect […]
Online Privacy Hearings See Conflicting Testimony And Recommendations
Privacy has re-emerged as one of the most pressing and complex issues for everyone online, including search engines, after a sustained period of relative calm. However, the rise of behavioral targeting, domestic spying/wiretapping by the Bush administration, attempts by states to regulate privacy, and more aggressive moves by Europeans to protect consumers have created conflicting […]
Behavioral Targeting Under Fire As ISP Backs Away From Tracking Subscriber Activities
Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called “banner blindness,” behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more “relevant” ads but they also dislike being […]
Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off […]