Has Google demoted listicles?
A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.
Topic: U.S. News & World Report
AI search loves listicles: What 25,000 URLs reveal about citations
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
Vertical Search Provider Healthline Beefs Up Content, Features
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]
Microsoft + Yahoo: Recapping Reactions
Now that we’ve posted our own five different stories on the Microsoft bid for Yahoo, I wanted to take a spin across what others are writing up. Below, a recap of things I found interesting below. In particular, I’ve tried to focus on stuff that’s got original observations or interesting tidbits other than the general […]
Scoop: Google Responds To Rep. Joe Barton’s 24 Privacy Questions
As we covered earlier, US Representative Joe Barton sent Google a letter with 24 questions relating to privacy — along with a week to answer them. I was annoyed that some seemed basic and already answered in a way that one of his interns could easily uncover. But Google’s now replied to the letter with […]
The Google Homepage And Global Warming
A number of people, including those that run the sites Blackle and Darkoogle, have argued in the recent past that Google should turn its homepage (and results background) from white to black to save energy. (Both of the above sites use the Google custom search engine). Here’s some background on the controversy from US News. […]