This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s […]
One of Google’s most well-funded and tenacious opponents in the legal arena, Rosetta Stone, has agreed to settle its trademark suit against the search giant. The language learning software company had contended that the use of its trademarks as “keyword triggers” infringed trademark law and confused consumers. Terms of the settlement agreement weren’t disclosed. The three-year-old case was […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s March Updates: Anchor Text, Image Search, Navigational Search & More Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy […]
A Federal Appeals Court in Australia has found Google responsible for misleading ads that displayed when users searched for certain terms and received ads from competitors who had bid on those terms. The ruling, though it only applies in Australia, is important because one of Google’s most central beliefs — which has come up in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building Empathy For Googlebot With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. […]
paidContent reports a California federal court ruled that it is allowed to bid on a competitor’s name for search ads. The ruling was done in an appeals court in the case between Network Automation and Advanced Systems Concepts. Both companies sell scheduling and management software and Network Automation purchased the keyword “ActiveBatch,” a trademarked product […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Promoted Tweets Come To Google In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates Twitter’s new Promoted Tweets into […]
A federal appeals court ruling this week may open the door for judges to increase their use of search engines during court cases. Monday’s ruling authorized a judge’s use of Google to “confirm an intuition about a matter of common knowledge,” according to Reuters. The case in question was a criminal matter in which the […]
A couple called “Boring” (yes, that’s their surname) sued Google in early 2008 for taking pictures of its suburban Pennsylvania home. The claim was their house was on a clearly marked private road (“Private Road, No Trespassing”) and Google’s Street View mobile trespassed by entering and taking the images of their home. There was also […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Eric Goldman reports that an 11th circuit, US Court of Appeals has upheld a district court’s decision that the use of trademarked terms in meta tags can cause confusion and thus can constitute trademark infringement. North American Medical Corp. v. Axiom Worldwide, Inc. docket number 06-01678 CV-JTC-1 (PDF) doesn’t specifically say if the trademarked terms […]
Writing the Search Biz column is challenging because of the diverse group of stories that get collected every day. Today there’s an unusually large number; however, there are basically three broad themes: Google and the company’s legal challenges, Yahoo’s Jekyll and Hyde positions on China and human rights, and the revolving personnel door at both […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Eric Goldman reports Google has won the Jayne v. Google Founders lawsuit (PDF). The suit was filed by Dylan Stephen Jayne against Google for $5 billion. Jayne claimed when you turn his social security number upside down, it spelled Google. In any event, a United States court of appeals for the third circuit dismissed Jayne’s […]