SearchCap: The Day In Search, May 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
  Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from the same domain name, if you […]
• Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
  Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks […]
• Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan’s Kid At Google LA: Source: Google+ Android Statue Placing Android […]
• Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
  Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures. A new performance graph allows advertisers to compare results […]
• Analyzing Competitiveness In Your Paid Search Account
  The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the […]
• Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
  Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google: “Game Changing” Features Will Boost Google+ Adoption
• Federal Appeals Court To Decide If Facebook “Likes” Are Protected Speech
• Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets
• Will Tumblr Be Yahoo’s Big-Splash Acquisition?
• Managing The Migration To A New Affiliate Network
• GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results
• Live Blog: Fireside Chat With The Android Team
• Google On Glass Privacy Issues & Congress: “Social Cues” Will Help, Plus It Takes Trust Seriously
• Congress Sends Google CEO Larry Page Letter Asking About Google Glass Privacy Concerns
• Live Blog: Grow Your Audience With Google+

Search News From Around The Web:

Local Search & Maps

• Google Local Adds New Troubleshooter to Move Reviews When a Business Relocates, Mike Blumenthal
• How Google Made Maps Human, Savvy, and Monetizeable, Fast Company
• Sharing on MapQuest apps for iPhone and Android, blog.mapquest.com

Link Building

• How to Calculate the Value of a Yahoo Directory Listing, seobraintrust.com
• Mozscape API Wiki Update, SEOmoz
• How to Be a Badass Link Builder, Search Engine Watch

Paid Search

• A BETTER Guide to Call Tracking and Local Search, blog.logmycalls.com

Searching

• Making Formulas… for Everything—From Pi to the Pink Panther to Sir Isaac Newton, Wolfram|Alpha Blog
• Why does Google show multiple results from the same domain?, YouTube

SEM Industry

• Video: Google SEO Updates & Penguin Coming, Link Network Busted & Bing Auto Suggest For People, Search Engine Roundtable

SEO & SEM

• 6 Hours of SEO, Social, Crawling and Authority Webinars in 1 Post, Bing Webmaster Blog
• Building Successful Low Budget PPC: Understand your Campaign Settings, portent.com
• Categories vs. Tags for WordPress SEO, Clever Solutions Ltd
• Google PPC vs Paid Advertising on Other Listing Sites, koozai.com
• Growing Your PPC Account Budget the Smart Way, PPC Hero
• How to Move Rankings Up On Older, Existing Content – Whiteboard Friday, SEOmoz
• Paid Search Advertising in a Multi-Device World #SMXLondon, State of Search

Video, Music & Image Search

• Google urges fast adoption of VP9 video compression, CNET